How to set up a Shopee add-on discount? Which products are suitable for add-on discounts?

Increasing the add-to-cart feature on the Shopee platform can boost sales, so many Shopee stores have specially launched add-to-cart discounts, so that buyers can enjoy extra discounts by adding products to the shopping cart before placing an order. How to set up the add-to-cart discount on Shopee?

How to set up Shopee add-on discounts?

There are two types of additional purchase discounts:

Add-on discount: Set up a main product and add additional products at a discounted price

Free gifts for minimum purchase: Set the main product and add free gifts

For example:

Main product: Shampoo

Add-on products/gifts: Conditioner/hair band

1. Additional purchase discount

1.1 Enter the Add-to-cart discount creation page

Click [+Create] on the [Seller Center >> Marketing Center >> Add-to-Cart Offer] page.

1.2 Set up additional purchase discounts

1) Select [Add-on discount];

2) Fill in the [Basic Information], including [Add-on Offer Name], [Start/End Date], and [Purchase Limits for Add-on Items];

3)Click [Save].

Purchase restrictions for additional items:

The maximum number of add-on items a buyer can purchase under a main product in a single order.

1.3 Add main product

1) Click [+Add main product];

2) Select the product;

3) You can filter the main products by [Sales] or [Price]. Products that are sold out or do not meet the product standards will be grayed out and cannot be selected;

4) In addition to adding products one by one, you can also upload products in batches:

Click [Upload product list>>Download template]

Fill in the [Product Number] in the template

After editing, click [Select File] to upload the template.

remind:

1. You can upload up to 100 main products.

2. Some categories and specifications of products cannot be set up with add-on discounts. For details, please see "Prohibited Promotion Categories".

1.4 Set the main product

You can [set up in bulk] or [enable], [disable] or [delete] products one by one.

1.5 Add additional items to purchase

Click [+Add Product to Cart], then directly [Select] the product in the product selector or [Upload Product List].

1.6 Set up additional items for purchase

[Batch settings] or set the [Additional price], [Additional discount], [Purchase limit] and [Status] of the added items one by one.

Which products are suitable for add-on discounts?

According to Shopee's big data, Shuaishou.com found that complementary products can increase the transaction volume of add-on discounts. You can refer to the following common complementary product combinations:

1. Repeat/quantification

For food products, buyers tend to buy products in one large and one small package (large packages are suitable for eating at home; small packages are convenient to carry). Therefore, Shopee recommends that you set small package products as add-on items.

2. General/Functionality

For categories such as beauty, cosmetics, and printers, add-on products can be practical products such as accessories. For example, ink cartridges are essential accessories for printers.

3. Activities

Planning an event often requires a whole set of tools/supplies. Set secondary items as add-on items to encourage customers to purchase. For example: when a customer buys a tiered cake stand for a party, tableware can be added as an add-on item.

4. Storage

For categories such as accessories, kitchenware, and hand tools, buyers usually pay attention to the corresponding storage tools. For example, you can set jewelry boxes, kitchen utensil racks, or tool boxes as add-on items for the corresponding main products.

To set up Shopee’s add-on discounts, you need to first enter the Seller Center, and then find the corresponding tool and set it up. In this way, the product homepage can display some add-on discount labels, and buyers will take action after seeing them, thereby increasing orders in the store.

Recommended reading:

Why can't I change the name of my Shopee store? What should I pay attention to when changing the store name?

How to exchange Shopee base currency? What are the characteristics of base currency?

What should I do if my Shopee inactive store is frozen? What is the reason for the freeze?