A 70-point event planning template to help you avoid detours!

In the operation work, there are two methods that can bring about conversion effects relatively quickly: copywriting + activities. Improving copywriting requires a lot of daily reading and accumulation. Activity planning has a relatively fixed set of templates that can be quickly started. Here are some common ideas summarized in my usual activity planning process.

1. Event Planning

1. Theme selection

(1) Theme composition: main title + subtitle

" 1 " can be understood as the main title; " 2 " can be understood as the subtitle. The main title is used to explain the main theme of the event, and the subtitle is a supplementary explanation of the event itself to highlight the interest points.

(2) Topic collection: Baidu, Zhihu, etc.

Just check the "Marketing Calendar". There are 12 months in a year, and the main marketing nodes for each month are referenced.

2. Page planning

Logical structure: what, why, how (golden thinking circle)

3. Planning perspective

Brand perspective, user perspective, product perspective

4. Planning template

Fanke.com, Huaban.com

Fanke.com has many game activity templates, which can help you quickly understand common activity forms and gameplay.

Huaban.com provides a large number of page design materials for reference.

2. Activity Promotion

1. Copywriting

(1) Promotional copy for WeChat Moments/social networks

(2) Activity sharing copy

2. Promotion time

Set the time based on the activity needs. Combine short-term activities with long-term activities.

3. Data Collection

Communicate with the technical staff in advance and add data points.

4. Review and optimization

Collect traffic data and conversion data, and perform optimization analysis.

3. Operation rhythm

4. Business Ecosystem

Enterprise WeChat/official account/mini program/APP, the core of activity operation, can learn from the gamification operation method, based on the basic seed users + activity form + gift bait continuous testing, balance the cost and benefit, and find the method that suits you.

Author: Hu Xianwu, WeChat public account: Wenli Marketing Notes