What are the off-site traffic channels for Amazon? Are they easy to do?

As competition on Amazon becomes increasingly fierce, it is becoming increasingly difficult to get a good ranking. The days of getting a large number of orders and a good ranking by simply advertising are gone. Even the current on-site advertising costs are ridiculously high. What are the off-site traffic channels for Amazon?

What are the off-site traffic channels for Amazon?

1. Deal Platform

Deal platform is an off-site traffic resource that we often use. The biggest feature of this type of platform is its extremely fast timeliness. As long as we prepare the promotional code and publish it on the relevant deal website through editors or celebrities, it will quickly bring in a large amount of traffic and orders.

All major European and American sites have related deal platforms, mostly in the United States and Germany, and less in other countries.

The more well-known deal platforms in the United States include slickdeals, dealnews, 1sale, hip2save, etc.

The more well-known deal platforms in the UK include latestdeal, hotukdeal, etc.

The more well-known deal platforms in Germany include meindeal, dealbunny, dealgott, mydealz, etc.

2. Facebook group

There are also a large number of deal groups on the Facebook platform, mainly in the United States. These groups are similar to deal platforms and are more timely. If users are interested in your products and discounts, posting will bring you good traffic and conversions.

Compared with deal platforms, Facebook groups have lower fees and lower trial and error costs, making them an off-site channel that most sellers like.

3. Amazon Affiliate Program

Amazon has its own affiliate program, and many influencers will choose their favorite Amazon products to promote and earn commissions.

Contacting some influencers to promote your products will also generate good traffic. Moreover, the content of these channels promoting your products will be deposited in the Google search engine. The promoters will also do some SEO. If the articles recommending your products get a good natural ranking, then you can get a large number of "sleep orders".

4. Distribution Platform

Distribution platforms such as Stackcommerce are also a good off-site channel. It is difficult to cooperate with this channel. Generally, the company's qualifications will be reviewed. Only when the company reaches a certain level of strength will it cooperate with you. After an order is generated, a certain commission will be charged.

Such platforms will also promote your products. They have a large number of top media resources. As long as your products are good, they can bring in a large number of orders. When they contact top media to promote your products, your brand and products will also be exposed on a large scale. This benefit is far greater than the orders brought in. It is equivalent to many top media endorsing your products, and they will also appear in the sight of more consumers, thereby increasing the coverage and popularity of your own brand.

5. Media

We have already mentioned in point 4 that in addition to bringing us traffic, the media can also endorse our brand, bring a large amount of brand exposure, and to a certain extent increase product awareness and brand image.

There are many off-site traffic channels for Amazon. The competition on Amazon is very fierce now. It takes a lot of effort to operate a store, because Amazon's market is gradually becoming saturated and nothing is as easy as before.

Recommended reading:

What is the process of Amazon off-site deal? How to contact?

Is there any risk in Amazon off-site promotion? How about off-site promotion?

How to do deals outside of Amazon? What are the types of promotions?