How to do SEO optimization when building a foreign trade website? What should you pay attention to?

SEO optimization is also a long-term job. Therefore, in this process, sellers need to conduct SEO effect evaluation to determine whether their optimization direction is correct and whether the optimization methods are effective. So how to evaluate the SEO effect of foreign trade website construction?

1. Website traffic

Website traffic is the most intuitive indicator. Generally speaking, the better the SEO optimization is, the higher the website ranking will be, and the website traffic will naturally increase.

Sellers can track website traffic through Google Analytics, Google's official analysis tool, which includes natural traffic data. Through this data, sellers can directly see changes in website traffic.

2. Number of pages indexed by Google

Foreign trade websites usually have many pages, but not all of them will be indexed by Google. This mainly depends on whether the webpage meets Google's requirements. The more pages that are indexed, the greater the possibility that the website will appear in user search results, and the more keywords that will be ranked.

Therefore, sellers need to continuously optimize their websites, including adjusting the website layout and typesetting, modifying the website TKD, and continuously updating website articles.

3. Page dwell time

Page dwell time refers to the time from when a user enters a website to when they leave it. The longer the page dwell time, the higher the quality of your webpage and the higher the traffic accuracy. The longer the page dwell time, the better the SEO optimization effect of the website.

4. Bounce Rate

The higher the bounce rate, the lower the website's ranking will be. There are many factors that affect the website's bounce rate, including website loading speed, website content, website layout, etc.

The bounce rate of the website can also be tracked through Google data analysis tools. If the ranking has not been reflected in a short period of time, but the bounce rate has decreased, it also means that your SEO work is effective.

5. Keyword rankings and number of keyword rankings

Improving keyword rankings is the ultimate goal of website SEO optimization. If the rankings are improved, then the website SEO optimization direction is naturally correct. Sellers can also check keyword rankings through Google's official tool Google search console.

Of course, the ranking improvement is not that fast, so it can only be used as a long-term effect. The change in ranking in a short period of time is not big. If it is used as the basis for direction adjustment, the overall SEO work will become very chaotic.

6. Number of Inquiries

The more inquiries you receive, the better your website's SEO optimization work will be. Traffic, inquiries, and order numbers are gradually decreasing, but the amount of decrease will vary. Sellers need to optimize in a targeted manner based on actual data.