The basis of Douyin's sales is diligence

As a new e-commerce model, Douyin is becoming more and more popular among merchants and consumers due to its advantages of low investment, high return, low cost and high efficiency. How to do Douyin well is a common question. This article gives the answer, I hope it will be helpful to you.

Hello, fellow villagers. I am the village chief.

They are always shouting about making millions a year by making Douyin, and they are always looking for this or that method to become a hit, but they ignore the most basic and practical method to make Douyin successful.

Ordinary people have every opportunity to make money on TikTok, as long as they do one thing.

And the secret is diligence.

So today I will talk to you about what diligence means when making Tik Tok videos and what are the key points of making money diligently.

1. Think hard about the script

If you are a merchant selling mobile phone cases, can you think of 100 reasons to buy your product?

If you sell garbage bags, can you think of 100 scenarios in which users would use your product?

Many businesses have started selling products on Douyin. After spending a long time shooting videos and live streaming, they will always just say that their products are good.

So what is your product good for? Which people, which scenarios, which pain points are it suitable for? Can you sort out 100 of them?

For example, if you are selling garbage bags, the experience of being able to hold things is also presented, so how do you demonstrate this?

Is it difficult for you to just think of a few pieces of trash?

You can think of using your garbage bag to hold water, oil, rice, stones, fish outdoors, etc.

Many people’s videos are very simple because they are just too lazy to use their brains.

2. Be diligent in benchmarking

Do you research your competitors every day?

You promote snacks and other good products. How many accounts do you follow?

To sell the same product, how many videos have you watched, how many excerpts of copywriting have you excerpted, and how many times have you watched other people’s live broadcasts?

Have you ever watched and imitated all the videos that others have 100 or 1,000 likes?

Or I just complain every day about why other people take better photos.

3. Be diligent in shooting videos

How many videos can you shoot every day?

Did you shoot videos during the May Day holiday? Did you shoot videos during the Chinese New Year?

Do you post one video a day, or one every three days?

Why can others post 5 or 10 videos a day?

Many people said they wanted to shoot videos, but after half a year, they didn’t even manage to shoot 100 videos.

Then I gave up, saying that shooting Tik Tok videos was too difficult and that ordinary people couldn’t do it.

This is equivalent to opening a store offline, and you only distribute forty or fifty flyers and then stop, saying that distributing flyers is useless.

Or if you only send it out for two or three days and then say it’s useless, you’re doomed to fail in business.

4. Be diligent in live streaming

How often do you do live streams?

Once a week? Once a day?

Three hours a day? Five hours? Or 12 hours?

Live streaming is a physical job on the one hand, and a mental job on the other.

You need to know how to interact with your users instead of just standing there selling offline.

How much time did you spend on the live broadcast, how long did you practice, your words, explanations, behaviors, etc.

Have you ever thought about why many celebrities and internet celebrities are live streaming and selling goods almost every day? Aren’t they tired?

During the May Day, National Day and Chinese New Year holidays, everyone is doing live broadcasts, but you always say that you can’t lead them, but you don’t learn from others.

The basic condition for success is perfect imitation.

5. Be diligent in interacting

After you finish shooting the video, do you almost forget about it?

Do you just think that users will interact, comment, forward and like on their own?

To create popularity for yourself on Tik Tok, you must first create popularity for yourself. For each video you post, you must like, collect, comment, and forward. How many comments do you get for each of your works?

If a user really replies or sends a private message, interact with them in a timely manner.

Some businesses have started to gain momentum with their content, and each video has more than a dozen comments, but the user comments seem to be invisible.

Regardless of whether user comments can get traffic, at least some of these users will be marketed to you again.

6. Be diligent in optimizing

Many people would say, everyone is diligent. Let alone 10 videos a day, I can even shoot 100 videos. But what’s the use?

Of course not! If you just shoot in a chronological order, it will definitely not work.

When making short videos, both quantity and quality are required.

Have you ever revised a piece of copy or a shot dozens of times every day in order to optimize it, thinking about it until one or two in the morning every day?

Has this lasted for half a year, a year, or even two years?

Brainless, psoriasis-like, flyer-like update videos are useless and meaningless to ordinary people.

Why do we need to look at competitors? Why do we need to think of 100 or 1,000 script options? The purpose is to improve the quality of our own content.

When selling goods through short videos, besides products and people, content is king.

If you can't even shoot good content, spending 10,000 or 100,000 yuan on streaming will be a waste.

So everyone, if you want to make a good short video, first ask yourself whether your understanding of diligence is wrong?

Then ask yourself whether you are truly diligent, and finally ask yourself how much you want to make money?

Author: Village Chief, WeChat public account: Shili Village