What is the difference between Amazon VC and VE accounts? Which one is better?

On the Amazon platform, sellers can choose to use different types of accounts to sell. Among them, VC (Vendor Central) and VE (Vendor Express) are two common account types. So, what is the difference between Amazon VC and VE accounts?

1. What is the difference between Amazon VC and VE accounts?

1. Supplier relationship: VC account is an account type suitable for large suppliers. Through VC account, sellers establish direct supplier relationship with Amazon to sell products in bulk. VE account is more suitable for small and medium-sized sellers, who can quickly put their products on the Amazon platform through VE account.

2. Product procurement method: Under a VC account, Amazon will purchase products directly from suppliers, and then Amazon will sell and provide customer service. Under a VE account, sellers need to purchase and store products by themselves, and then sell them through the Amazon platform.

3. Price and Quote: VC accounts allow suppliers and Amazon to directly negotiate prices and quotes. VE accounts, on the other hand, are based on market competition, and sellers provide a bid to determine the selling price.

4. Brand control: With a VC account, suppliers have more control over their brand and products. They can set prices, manage product listings and pages, etc. With a VE account, sellers are unlikely to have complete brand control because Amazon is responsible for sales and customer service.

5. Fee structure: VC accounts usually require higher fees, including one-time store opening fees, long-term storage fees, and sales commissions, etc. The fee structure of VE accounts is relatively low, but it may change based on actual sales.

2. Which one is better?

1. Choose based on needs: Which account is better depends on the seller's needs and business strategy. If the seller is a large supplier and wants to establish a direct supplier relationship with Amazon, the VC account may be more suitable. For small and medium-sized sellers, the VE account provides a simpler and more flexible way to list products.

2. Brand control and pricing power: If sellers attach great importance to control over their brands and products as well as pricing power, then a VC account may be more suitable because it provides more brand control and pricing flexibility.

3. Cost and risk: Considering the fee structure and supply issues, sellers need to evaluate their own economic situation and risk tolerance. VC accounts require greater investment and supply pressure, while VE accounts are relatively low.

VC accounts are suitable for large suppliers who sell products in bulk by establishing direct supplier relationships with Amazon; VE accounts are suitable for small and medium-sized sellers who sell products by quickly listing them. Which account is better depends on factors such as the seller's needs, the importance of brand control and pricing power, and cost and risk tolerance.

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