What are the tips for setting up Amazon coupons? What are the uses of setting up?

The coupons on the Taobao platform correspond to coupons on Amazon. After using the coupons, the store's products are more attractive. However, when setting them, merchants still need to pay attention to skills and not blindly set them, which will have a great impact on the store.

1. Setting Tips

1. The customer group for coupons can be selected from all groups or a specific group that you want to target precisely;

2. The usage period needs to set a start date and an end date, which shall not exceed 90 days.

3. Amazon has a mechanism that when a seller's product on the Amazon platform loses the eligibility for a coupon due to lack of inventory, bad reviews, etc., the coupon will be disabled immediately;

4. Many sellers will also ask, if their coupons cover 5 products, and two of them are shown as unqualified, can the coupon still be used normally? Based on this, the platform will remove the two unqualified products, and the seller can still see that the remaining 3 products are participating in the promotion, so the coupon can still be used normally;

5. After the seller's coupon is activated, if the seller wants to change the budget or time of the discount, he can only extend or increase it on the original basis. If he wants to change other information, the seller needs to terminate the existing coupon and reset a new coupon.

2. What is the use of settings?

There are many benefits for sellers to use coupons, specifically the following four points:

Reach the target customer group efficiently and accurately: Using coupons as a promotional form can help increase the order rate of new buyers and the return rate of old customers. It can also provide customized coupons for different customer groups, such as Prime members, mothers or students, thereby enhancing the accuracy of coupon delivery. Coupons can increase product exposure to a certain extent and help improve brand awareness;

Increase the likelihood of product discovery: Since Amazon automatically promotes coupons, and both search results and the coupon homepage are marked with special promotional logos, and setting coupons does not require ASIN to have a sales history, setting coupons for products (especially new products) will increase product traffic to a certain extent and improve Amazon's conversion rate.

Easy to set up: You can set up coupons in the form of "direct amount reduction" or "percentage discount", and the coupons are valid for up to 3 months.

Combination marketing: Coupons combined with advertising promotion can help increase product sales and brand awareness.

The setting of Amazon coupons gives merchants more exposure opportunities, and their conversion rate will increase accordingly. In short, Amazon coupons are a way for merchants to increase store visibility, and can also quickly increase the weight of products, which is conducive to increasing sales.