After ChatGPT became popular, a valuable operator needs to have 6 abilities

The author of this article introduces the six capabilities that operations need to have. Those who are interested in operations or operators can continue to read and learn~

After ChatGPT became popular, most operators will lose their jobs. This is the pessimistic attitude of many people at present.

Indeed, there are more and more useful tools on the market, which not only cover a wide range of scenarios but also have many functions.

So at this moment, as an operator, what functions should you have if you want to be more competitive and get a higher salary?

1. Content creation capabilities

Before the emergence of Tik Tok and Kuaishou, many operators did not actually need strong content creation capabilities.

Before the emergence of official accounts and Weibo, many companies did not even have the position of new media.

Because at that time, companies did not have the power to disseminate information independently.

But currently, from official accounts, Toutiao to Douyin, Kuaishou, Bilibili, and Xiaohongshu, from pictures and texts, videos to live broadcasts.

Sometimes a high-quality article or short video is worth several months of work by one or two salespeople.

So from now on, you can try to write your own official account and shoot Douyin videos. At least you should know what the platform functions are like and what the high-quality content structure is like.

2. Project planning ability

No matter you are working in new media, live streaming and selling goods, or operating platform communities or WeChat groups.

It is necessary to carry out interesting and effective activities to attract new customers, split customers and promote sales.

For example, product launch, new product release, hot-selling promotion, agent recruitment, anniversary celebration, 618 promotion, membership day, Valentine's Day, etc. A good event will have a significant impact on the operation and promotion of the product.

Moreover, high-quality planning capabilities are also a test of overall operational capabilities.

3. Video expression ability

The content creation ability I just mentioned is more inclined towards writing.

The video expression ability focuses on two points:

The first is the basic shooting and editing skills, and the ability to independently complete the creation of some videos, whether it is a product tutorial or product promotion.

The second is the ability to appear and express yourself in videos, whether you shoot it yourself or someone else helps you shoot it, and you can complete the output of content.

In fact, at present, many sales people in new car, used car and rental-related businesses have begun to acquire such capabilities.

Shoot your own video to introduce the product, then use TikTok to attract customers and take them to see houses and cars.

In the future, in other business scenarios, whether selling software, videos, clothing, etc., you will need to have this capability.

4. Private Domain Operation Capabilities

The private domain is the end point of all external traffic. All operations must not only have private domain thinking, but also have the ability to operate in the private domain.

One is the ability to direct traffic to the private domain, if external traffic can be directed to the private domain.

The second is the ability to maintain private domains, how to maintain users in your WeChat groups, Moments, one-on-one, etc.

The third is the ability of private domain fission, how to guide private domain users to share, forward and refer.

The fourth is the ability to complete transactions in the private domain, that is, how to increase user transactions and repeat purchases through products, activities, services, etc.

Private domain operations are not only suitable for self-employed individuals and personal IPs, but also for the business scenarios of some enterprises.

For example, IPs such as Gong Wenxiang and Lao Ji have hundreds of thousands of private domains, which has a greater output than ten sales.

5. Livestreaming’s ability to bring goods

Whether you are in the public domain or the private domain, you must be ready to sell goods through live streaming at any time.

For To B or To C, live streaming is a very important ability to sell goods.

As you can see now, live streaming can not only sell clothing and food, but also software, courses, consulting, cars, houses, etc.

Live streaming with goods is a concentrated expression of sales, expression, and interpretation capabilities. A good live streaming with goods operation will definitely result in good sales.

6. Customer Service Capabilities

Mature companies have positions related to customer success, service, and after-sales, but for most small and medium-sized enterprises.

Whether it is private domain, users, products, or sales, we are actually responsible for serving customers.

From customer inquiries, orders, after-sales service, return visits, repeat purchases, etc., you need to deal with customers.

If you don’t keep communicating with your customers, you won’t know what it’s like for them to use your product.

Where do you like it? Why not? Any suggestions?

The better you understand your customers and the closer you are to them, the easier it will be for you to provide good products, sales and services.

Personally, I think operations is a very broad category.

If you want to be a really good operator, you should be a jack of all trades, able to do both customer service and sales.

Therefore, I hope that you will not limit yourselves to user operations, media operations, and platform operations. In fact, the work between these positions is overlapping.

Moreover, the smaller and medium-sized the company, the higher the comprehensive operational capabilities required.

Author: Shili Village WeChat public account: Shili Village