What are the conditions for Amazon's 7-day promotion? What should you pay attention to?

Amazon also often launches promotions. On the Amazon platform, there are occasionally seven-day promotions. During these seven days, the prices of goods are actually very low. What are the conditions for Amazon's 7-day promotion?

What are the conditions for Amazon’s 7-day promotion?

(1) Quality: The product must have a sales history on Amazon and be rated at least 3 stars.

(2) Product variations: Promotions should include as many product variations as possible (e.g., size, color, style, etc.). For some products (e.g., apparel and footwear), at least 65% of the variations should be included in the promotion. We will specify the preset minimum ratio of product variations when you create a promotion.

(3) Classification: Restricted products and products that are offensive, embarrassing, or otherwise inappropriate do not qualify. Examples of products that do not qualify include e-cigarettes, alcohol, adult products, medical devices, medications, and infant formula.

(4) Shipping method: Products must be eligible for Amazon Prime in all states (including Puerto Rico). You can choose Amazon Logistics (FBA) or Seller Fulfilled Prime in the shipping settings.

(5) Condition: Only items in "new" condition are eligible for the promotion. Seller Feedback Rating: You must receive at least 5 ratings per month with an overall star rating of at least 3.5 stars.

(6) Return rate: Products with a high return rate do not meet the promotion requirements.

What to watch out for?

(1) The effectiveness of flash sales is closely related to the number of reviews, star rating, sales volume, flash sale location, and time of the product.

(2) If your listing is relatively stable, your orders will naturally be relatively stable (more); your core keywords can appear on the first, second, and third pages of the search results page, or your advertising space can appear on the first, second, and third pages of the search results page. Even if you offer a 15% discount, there is still profit. It is recommended that you give it a try.

(3) If all of the above conditions are not met, it is recommended to promote the product in the form of "on-site advertising + coupons". After all, the 7-day promotion fee is relatively expensive, usually $300.

The conditions for Amazon's seven-day promotion are actually very low. As long as you meet the above conditions, you can participate in this event. Activities like this seven-day promotion directly reduce prices for everyone, without so many rules and routines.

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