How to participate in Shopee sample promotion?

Shopee merchants in Taiwan, Malaysia, Indonesia, Philippines, Vietnam, Thailand, Singapore, and Brazil can participate in Shopee sample promotions. So what is a sample promotion? How to participate in a sample promotion? How to check the performance of this Shopee event? Let’s take a look at the introduction.

1. What is a sample promotion?

Sample promotion is a product trial activity. Since branded products are priced higher, the product sample trial activity can use a lower price to attract new buyers. After the order is completed 7 days, coupons for the product are issued to buyers to increase conversion rate and repurchase rate. For example: the seller adds a sample promotion to the mask sample. Buyers who purchase the sample at the full price can get a 20% discount coupon for the full package after receiving the goods.

After the buyer receives the coupon in the wallet, he will receive a notification. The buyer does not need to enter the activity code or apply for the coupon when checking out, and the coupon will be automatically used.

Order completed: The buyer clicks to confirm receipt or the order is automatically confirmed after delivery.

2. How to participate in sample promotion?

Click [China Seller Center >> Marketing Center >> Sample Promotion] to enter the sample promotion page.

You can view all sample promotions in the store in [Activity List].

To create a sample promotion:

Click [Create a new sample promotion] to enter the promotion creation page.

Basic Information

(1) Promotion name: The promotion name is not displayed to buyers.

(2) Promotion period: After purchasing the sample, the buyer can only receive the coupon within this period. The duration can be set to no more than 180 days.

Samples and applicable products

(3) Sample: You can select a sample product here. You can only select one product. In the same period, a sample product can only participate in one sample promotion activity.

(4) Applicable products: List of products that can enjoy sample coupons; no limit on the number of products

Coupon settings for applicable products

(5) Start/End Time: The period during which the buyer can use the coupon after receiving it, with a minimum of 30 days and a maximum of 90 days.

(6) Discount Type/Amount: The discount type/amount applied to the applicable product, with a minimum discount of 5% or $1 (in local currency) and a maximum of no upper limit.

(7) Minimum order amount: The coupon can only be used if the minimum order amount is met.

After setting the sample promotion information, click [Confirm] to successfully create it.

3. Check the performance of sample promotion activities

On the [Activity List] page, you can view the key indicators of sample promotion activities. Click [Business Analysis] to view more sample promotion activity data.

Exchange rate during the event: the number of orders divided by the number of deliveries during the selected period.

Number of dispatches: Number of orders divided by number of dispatches.

Orders: The total number of sample promotion coupons redeemed on orders placed during the selected period.

Sales: The total amount of all orders placed with sample promotional coupons during the selected period, including shipping costs but excluding other promotions.

Recommended reading:

What are the product specifications of Shopee? What are the functions?

What are the functions of coupons in Shopee stores? What are the coupon amounts?

How to get Shopee store turnover? How to withdraw cash?