Is Lazada a legitimate platform? How to register and open a store on Lazada?

Lazada is a well-known cross-border e-commerce platform under Alibaba. Its market is in Southeast Asia and it has a large number of loyal users. Lazada has always been a platform that e-commerce companies like very much. So is Lazada a formal platform? How to open a personal store on Lazada? Let me tell you about it below.

Is the Lazada platform legitimate?

Yes, it is a formal platform.

Lazada is one of the largest online shopping websites in Southeast Asia. Supported by German startup incubator RocketInternet Samwer Brothers, Lazada’s main target is users in Indonesia, Malaysia, the Philippines and Thailand.

How to open a personal store?

Lazada stores cannot be opened by individuals. Only corporate users can register (you don’t need to have a public account). In addition, you must use a Payoneer company account with the same name to receive payments (you can withdraw money to the personal bank card of the company’s legal representative later, so you don’t need a public account).

The store opening process is as follows:

1. Log in to Lazada official website

Click "sell on Lazada" on the top of the official website. The sites in each country are different, so think about which sites you need to stay in.

2. Enter a new page

After entering the new page, click “become a seller now”.

3. Create a seller account

Create a seller account on the new page.

4. Fill in the seller information

When you have completed the account creation, please fill in the seller information. Fill in the online application form in English, upload a scanned copy of your valid business license, and sign the electronic contract.

5. Application for P card

After submission, the system will prompt you that the application form has been submitted. You will then receive an electronic contract. During this waiting period, you can apply for a p card.

6. After signing the electronic contract, the seller will receive an email titled "Registration for Seller Center". What you need to do is reset your password and activate your Seller Center account.

7. After that, you will receive a series of emails to log in to the seller center and change the new password, as well as emails to participate in training and register for a p-card (you need to log in to each Lazada site to change the password).

8. After completion, there will be training, which takes about 120 minutes. There will also be a test afterwards, and the score on the test must be greater than 85 points.

9. The next step is to log in to the seller center and upload the SKU. The seller receives an email titled "Upload your first SKUs". Upload the SKUs to the seller center according to the content instructions, and at least one review will be passed. (The review usually takes 3 working days) Upload at least 50 SKUs in the early stage.

10. Wait for the Lazada platform to review. Once the review is passed, the store will be successfully established.

If you want to open a store on Lazada, you must first provide your corporate identity, because only companies can open a store here. Secondly, you need to go to the platform to apply for a store, fill in the store information, and wait for review. After the review is passed, you can publish products.