Which one is better, Lazada or Shopee? How to operate cross-border e-commerce?

In addition to domestic e-commerce platforms such as Taobao, JD.com, and Pinduoduo, there are many cross-border e-commerce platforms that are shining. Among them, the more well-known ones are Lazada and Shopee. So which one is better between Lazada and Shopee?

Which one is better, Lazada or Shopee?

Lazada was founded in 2012 and is headquartered in Singapore. Its business covers six Southeast Asian countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, covering approximately 500 million consumers. In March 2018, Alibaba invested an additional US$2 billion, holding 83% of the shares. Peng Lei became the chairman, and Lazada became a complete Alibaba platform, replacing AliExpress to conquer the Southeast Asian market.

Lazada and Shopee have equal traffic, and their markets and users overlap to a high degree. Lazada and Shopee have different brand strategies, and Shopee has more sellers and stores than Lazada. The commissions of Lazada and Shopee platforms are not much different, and the logistics time of Lazada and Shopee is about 10 days.

How to operate cross-border e-commerce?

1. After all, when the source of goods actively finds the merchant, a lot of money can be saved in the gathering of store sources, which greatly reduces the amount of money that the store needs to consume in the early stage of operation and promotion, and can also make the store generate benefits in a short time.

2. Don’t deliberately pursue personalized products, and focus more on marketing capabilities. Of course, if a store can have some personalized products, it can still play a significant role in the market, and its competitiveness will be significantly improved, but we should not put all our energy into the creation or search for personalized products, but should focus more on product sales and improve our business capabilities, so that our store can go further.

3. Don’t always focus on how to run a good store, but open a store first and explore experience in practice. In fact, a lot of experience needs to be accumulated by merchants through market changes during the store operation process, otherwise everything will become empty talk, so merchants must know how to accumulate experience.

Now that we have opened a cross-border e-commerce store, we need to improve our operational level. This is beyond doubt. It is not difficult to open a store, but it is difficult to keep it, that is to say, the operation. If you don't operate the store well, it will not get off the ground. By referring to this article, you may be able to do better and better, and make your own improvements in the shortcomings.