Is it better to go to Alibaba headquarters or Lazada? What are the conditions and fees for entering Lazada?

There are actually quite a lot of merchants doing Lazada at present. For merchants, after opening a store, they need to master some relevant store opening skills. There are so many cross-border e-commerce platforms, so how about doing Lazada? The following content will give you a relevant introduction.

How about doing Lazada?

Lazada is reliable. With the popularity of the Southeast Asian market and the support of Alibaba, Lazada has undoubtedly become the "new favorite" of Chinese overseas sellers after Amazon.

What are the advantages?

1. Lazada is backed by Alibaba, with strong financial resources, powerful technology and mature operating model.

2. There is no upfront fee for opening a store on Lazada (free store opening, no deposit, no listing fee, no monthly fee, etc.)

3. Lazada has a relatively complete protection system for merchants. It will not impose fines or accept returns at will. 4. Lazada has a strong momentum in Southeast Asian countries. The number of Lazada's overall orders has increased rapidly by three digits each year.

What are the entry conditions and fees of Lazada?

1. Entry conditions: You need to have a business license, because Lazada is known as the Amazon of Southeast Asia, which can also be understood as Tmall or JD.com in China, a real B2C!

2. Payment method: Lazada now supports companies to use company-registered P-cards to receive payments. If you don’t have a company-registered P-card, don’t worry. When you register for Lazada, the platform will give you a P-card registration link. It is faster and has priority to register a P-card through Lazada (so to register for Lazada, you only need a business license, and other information can be obtained during the registration process). Note: The company that registers the P-card must be the same as the one that registers for Lazada!

How to run a shop?

1. Improve product quality and select high-quality products. Products are the top priority of a store. Only by doing a good job in product quality can sales be achieved. If the product quality of a store is not high, it will definitely not be competitive, and then it will not be favored by customers. Only high-quality products can have a way out and drive the development of the store. Especially now that various e-commerce platforms are developing and improving, the quality policies are becoming more and more stringent. Sellers can only continue to grow by improving product quality and selecting high-quality products.

2. Optimize the store. Store optimization is something that sellers have to do every day. Store optimization includes picture design, Lazada store decoration, affiliate marketing, in-store discounts and promotions, etc. Operations staff should fully combine various factors to create a beautiful and attractive store, reduce customer bounce rate, and increase conversion.

3. Optimize product structure and break the original thinking. With the development of e-commerce platforms, the era of mass distribution of groceries has passed. It is difficult for sellers to gain more traffic by releasing more products. Under the new situation, sellers must optimize product structure, focus on creating high-quality products, follow platform policies, rather than blindly distribute goods and randomly launch new products.

It is worth noting that Lazada platform has launched LGS global delivery plan, and sellers can also transport by themselves. Therefore, the freight cost calculation is based on the different delivery methods chosen by the seller. In addition to freight, other costs include: tariffs of various countries, payoneer handling fees, etc.