The formula for creating a popular article on Xiaohongshu with the highest success rate

Hot articles on Xiaohongshu usually have high exposure and influence, can drive sales of related products, and have high value. So how to create hot articles on Xiaohongshu? This article describes the relevant content and hopes it will be helpful to you.

Hot articles play an extremely important role in Xiaohongshu's commercial launch. Hot articles can enhance users' trust and increase the recovery rate of notes. Moreover, hot articles have been proven to have significant value in increasing the voice of Taobao and Tmall.

1. What kind of data performance can be considered a hit article?

I believe that most of my friends do not have a clear definition. Let’s align first and then share. The following is our internal definition of explosive articles.

Formula 1: The number of likes within 12 hours after the note is posted is ≥ 1000; the cumulative number of likes after the note is posted is ≥ 5000

Formula 2: Reading volume: the reading volume within 12 hours after the note is posted is ≥ 10,000; the cumulative reading volume after the note is posted is ≥ 100,000

Formula 3: The number of comments within 2 hours after the comment note is posted is ≥ 100; the cumulative number of comments after the note is posted is ≥ 500

That is to say: within 12 hours after the note is published, the like-to-read ratio is ≥10% , and the cumulative like-to-read ratio after the note is published is ≥5% , which is a hit. For a hit note, the reading: likes: comments = 100:10:1 . After reaching the above data, you can basically put out French fries or information flow verification content.

In addition, pay attention to a core indicator: number of likes ÷ number of readings > 2% , which is the baseline for notes that become popular. Notes that do not meet this indicator cannot be judged as notes with the potential to become popular.

Of course, the market is constantly changing, and data standards are also constantly changing. You can observe changes in market traffic through third-party platforms. If you are not a member of a third-party platform, you can pay attention to the high-quality note data published by the official account of Xiaohongshu, the French Fry Assistant, and check and compare your own data.

2. What is the most successful way to create new popular articles?

New hot articles = 70% hot articles × 30% differentiation

1. Why copy popular articles?

• Hot article = the topic direction has been verified
• Hot article = structure and form have been verified
• Hot article = proven operation skills
• Hot article = popularity = cash flow

Hot article formula:

Hot article = topic selection + good structure and form + good data + content strength + differentiation

2. Select the hottest articles

Any data that is better than your notes can be considered your popular article.

The data of hot articles in different tracks are different. Optimizing the data of hot articles is a gradual process.

3. Deconstructing a Hot Article: Topic Selection

Good topic selection = industry keywords + user needs

Industry keywords: can be queried through data monitoring software; can also be selected from multiple popular article notes

User needs: Is it knowledge? Is it emotional value? What specific issues?

Advanced skills: Count more than 10 popular articles in a specific field

4. Dissecting explosive articles: Titles in structural form

Good title = popular high-frequency words + popular sentence structure

Common factors that lead to explosive headlines:

1. Benefits first and benefits commitment;

2. Arouse curiosity (contrast, conflict);

3. Induce conformity (endorsement, data)

5. Dissecting the Hot Article: Cover in Structural Form

Elements of a hit article cover:

1. Clear and design-oriented;

2. The theme should be prominent, including content keywords and core interests.

Recommended tools:

Band-Aid, Get the Design Done (Including Cover Templates for Each Platform)

6. Breaking down the popular articles: breaking down the content structure

Disassembly method:

1. List the content outline of the hot article and the selected materials (shots);

2. Use the above method to repeatedly disassemble the contents of more than 5 popular articles and find the overlapping or similar parts;

3. Extract the information in "1, 2" and make it into a template

7. Breaking down the hot article: Breaking down data operations

Dismantle the methods of triggering likes and comments in popular articles

8. Build differentiation: content differentiation

Build method:

1. The method of finding loopholes in the explosive article content: fill in the incomplete parts;

2. Scene replacement method: Change the usage scenario of the explosive content;

3. Content specificity method: refine and upgrade the general and broad parts of the hot article content;

4. Content horizontal expansion method: horizontal expansion of popular content;

5. Vertical expansion of hot article content: Vertical expansion of hot article content

9. Build differentiation: increase IP attributes

Methods for adding IP attributes:

1. Implant real life scenes: implant personal life scenes and work scenes into pictures and video materials;

2. Construct memory points: catchphrases, language styles, expressions, habitual actions;

3. Tag memory points: reuse memory points to build personal tags;

4. Clear values, life attitudes, and tonality output

Author: Vic's Marketing Thoughts

Source: WeChat public account "Vic's Marketing Thinking (ID: Viccps0227)"