What does Amazon FBA mean? How to operate Amazon?

The Amazon platform has a huge market, and it covers the core markets that cross-border merchants need. And its platform rules are relatively standardized, so it is the first choice for cross-border merchants. So what does Amazon FBA mean?

What does Amazon FBA mean?

Amazon FBA stands for Fullfillment By Amazon, which is translated into Chinese as Amazon Logistics. It is a consignment service provided by Amazon, including warehousing, picking, packaging, delivery, payment, customer service, return processing and other one-stop logistics services. Sellers prepare goods in Amazon warehouses in advance, and after customers place orders, Amazon warehouses directly ship to customers.

How to run Amazon?

1. Be familiar with the platform rules. After choosing a platform, you need to fully understand the rules of your platform. The depth of your familiarity with the rules largely determines whether you can operate the platform well, just like being familiar with the rules of a game. First, there are learning websites on the platform itself, such as eBay University and AliExpress University. If you are in a company, you can get guidance from veterans, and then you can go to various foreign trade forums and websites to learn. Finally, use the various theories you have learned and slowly master them through specific backend operations.

2. Through foreign social media, such as Facebook, Twitter, Tumblr, etc., there are relatively popular products, such as the previous fidget spinner is a good example; fourth, through the big sellers of the search platform, for example, if you want to do a certain product category, search for a model store through keywords for research and analysis. And by studying the buyer page of the model seller, we can understand the title, keywords, market positioning, market activity and other effective information of the hot product.

3. The later operation includes many things, such as store settings and decoration, brand building, etc. You can find industry leaders on the platform, refer to and learn from the decoration, settings, and descriptions of other industry leaders' stores, and then form your own characteristics. Operating your own store is a long-term job, which requires you to accumulate customers step by step and improve the store's reputation and level.

Amazon is now a relatively well-known cross-border e-commerce platform. In addition to this, there are actually many similar platforms. In any case, if you want to do e-commerce, you must master the above steps. Only after doing these can you start your e-commerce journey.