Everyone thinks that you must know English to do cross-border e-commerce. After all, the customers you face are foreigners. How can you communicate with buyers if you don’t know English? Do you need to speak a foreign language to open a Shopee store? Next, we will explain this aspect to you. Whether it is the Taiwan site or the other six sites, the backend operation layout of Shopee is similar to that of domestic Taobao and JD.com, and the operation is very simple. More importantly, whether it is Taiwan or the other six foreign sites, all of them can be set up in Chinese backend, which avoids the problem of not being able to understand the backend due to language problems. So it doesn't matter if you don't speak English! In addition, Shopee has prepared an automatic translation function for us. For example, Thai will be directly translated into English for us, and we just need to translate it into Chinese through Google Translate. Moreover, many third-party chat tools now have automatic translation functions, so the problem of not understanding customer needs will no longer exist. How to open a good Shopee store? 1. Decorate the shop First, decorate your own store. The decoration of Shopee stores is very simple. Generally, the store names are easy to understand and contain keywords. At the same time, choose some concise and clear store introductions. The design of the store’s BANNER pictures should be done carefully. These details should be done carefully, which is more conducive to improving the conversion of products. 2. Activity plan Develop some new marketing activities, which can drive user participation. At the same time, an important point in activity planning is to increase fans. With fans, when you launch new products, fans will see them first, which will naturally become your fixed traffic and bring in other customers. 3. Optimize your product (1) Image optimization: Avoid using images with obvious watermarks. Do not include any contact information in the images. If the first site is not in Taiwan, try to use images with English text. You can use online drawing tools (such as Tuguai Shou, etc.) to add borders to the main image to highlight the difference. (2) Title optimization: The title should be fully utilized, but not overused. You can search for the same product on Shopee or other platforms, refer to its title, and appropriately replace and modify the hot search terms. (3) Details optimization: Be sure to fill in the product details parameters; refer to the good-looking layout of other stores to make it neat, clear and beautiful; 18 keyword tags (such as: #衬衫) can be inserted into the details to increase search traffic. Merchants should know that the ultimate goal of operation is to increase store traffic, improve store weight, and achieve the desired conversion rate, so merchants must operate Shopee stores well. Even if you don’t know English, it will not affect the opening of the store! |
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