Where and how to view Amazon's organic traffic?

Amazon merchants should pay attention to the store's natural traffic, because this traffic shows the ranking of the product. By making good use of this traffic, the product can get more attention. However, first we need to know how to query the natural traffic. Let's take a look at the operation method.

1. Where to watch?

1. Open the backend homepage.

2. Find the data report at the top of the menu at the top of the background and click on the business report.

3. There is a business report option in the left menu bar. Next, we click to select the sales and visits option of the sub-product details page.

4. You can see the number of buyer visits within a period of time.

5. The default time is usually 30 days, and you can adjust the time range above. Note: The default time is 30 days, and you can only see data before the day before yesterday.

One thing that everyone knows is that the traffic and sales conversion rate of the homepage can reach 70%. The products on the second page and countless pages thereafter will not share the remaining 30% of the traffic. In fact, seller friends can pay attention to the secondary calculation of the platform. For example, after we enter a keyword, assuming that the data presented on the first page is 10,000, by the sixth or seventh page, this data will be magnified.

2. How to distinguish between advertising traffic and natural traffic.

For example, if you run in-site advertising for a period of time, you can see the statistics in the advertising report in the background, and count your traffic data. Then, if you usually have about 50 traffic on your site, and you can reach 100 traffic per day with off-site advertising, you can roughly estimate how many traffic you have from outside the site. It is impossible to be precise to a few, as Amazon does not provide an interface. For independent sites, you can use tools for analysis.

3. Is advertising traffic greater than natural traffic at the beginning?

In most cases, new stores still rely on advertising to obtain search traffic in the early stages.

The ranking of natural search results is mainly based on clicks and sales. However, for new stores or new products, if the clicks and sales are not high, the ranking will not be at the top. Therefore, advertising traffic is generally greater than Amazon's natural traffic.

For new stores, the main traffic is definitely on the site, which is divided into advertising search traffic and natural search traffic. You can use Yimaibao Keyword Expert to place CPC ads. Amazon has two major traffic types, one is on-site traffic and the other is off-site traffic.

You can check the store's natural traffic by entering the backend homepage. Note that this traffic is different from the traffic brought by advertising. The larger the traffic, the lower the advertising costs we need to spend, and the higher the profit we will get, so we must pay attention to optimizing natural traffic.