How to do cross-border e-commerce for beginners? What aspects need to be done well?

The hottest thing in the e-commerce field now is cross-border e-commerce. In fact, the concept of cross-border e-commerce has existed for a long time, but it has only become really popular in recent years. So now many people want to do cross-border e-commerce, so how should a novice do cross-border e-commerce?

1. First of all, you should choose the right platform for yourself

From a novice's perspective, independent sites can be ruled out first. Of course, unless your SEO skills are very strong, otherwise, you will probably give up soon.

Let’s talk about AliExpress and Wish. These two platforms mainly offer low prices and the profits are not that high. If you can get very advantageous products and prices, you can consider doing it. Otherwise, it is actually very difficult for a new Wish account to start up.

Although the threshold for entering Amazon is not low now, if you have a good financial budget, you can go for Amazon. The average order value is high and there is strong support for new stores. The Amazon platform may be more suitable for you.

2. Be familiar with platform rules

After choosing a platform, you need to fully understand the rules of your platform. The depth of your familiarity with the rules largely determines whether you can operate the platform well, just like the principle of being familiar with the rules of a game. First, there are learning websites on the platform itself, such as eBay University and AliExpress University. If you are in a company, you can get guidance from veterans, and then you can go to various foreign trade forums and websites to learn. Finally, use the various theories you have learned and slowly master them through specific backend operations.

3. Choose your product

There are several ways to select products. First, search for keywords on the platform front desk. Combined with relevant tools, you can see the total number of such products on the shelves, the competition situation, and the sales volume, so as to determine your own product direction. Second, browse some foreign shopping websites to understand the hot-selling products on the website, which can provide references for your product selection. Third, through foreign social media, such as Facebook, Twitter, Tumblr, etc., there are relatively popular products, such as the previous fidget spinner is a good example. Fourth, search for big sellers on the platform. For example, if you want to do a certain product category, search for a model store through keywords for research and analysis. Moreover, by studying the buyer page of the model seller, we can understand the effective information of the hot product title, keywords, market positioning, market activity, etc.

4. Post-operation

The later stage operation includes many things, such as SEO (keyword optimization), SEM (advertising processing) optimization, and the rest is product selection and operation. You have to do very little, but you have to do it very carefully. The proportion of marketing will be lower and lower, and Amazon is also increasing the difficulty of attracting traffic outside the site. Operating your own store is a long-term job, which requires you to accumulate customers step by step and improve the store's reputation and level.

If you are a novice who wants to do cross-border e-commerce, you need to have a comprehensive understanding of it, know what cross-border e-commerce is, which mainstream cross-border e-commerce platforms can be used to open stores, which foreign market is easier to do business in, etc. After understanding, you can choose a platform to open a store.

Recommended reading:

What are the independent cross-border e-commerce sites? Introduction to the four major sites

What does a cross-border e-commerce independent website mean? What are the advantages?

How to promote cross-border e-commerce? What are the methods?