What is the difference between Amazon on-site promotion and off-site promotion?

E-commerce cannot be separated from promotion, and the same is true for the famous Amazon platform. Amazon promotion has two major promotion methods: on-site promotion and off-site promotion. What is the difference between these two promotion methods?

The on-site promotion is mainly on-site advertising (SP, SB, SD), and the off-site promotion methods are FB group promotion, celebrity promotion, off-site trial sales, goole, etc. If you want to get the customer's email address, you can use the chatdealz platform.

How to do off-site promotion?

Everyone should know that in addition to its own traffic, most of Amazon's traffic comes from other websites. Therefore, for the benefit of Amazon, the platform will encourage sellers to introduce traffic to increase exposure. The following are the basic methods of attracting traffic for off-site promotion

1. Determine the promotion channels

Sellers should find the right promotion channels according to their product needs. For example, promotional websites and social media are the off-site promotion channels that most sellers prefer. Therefore, when you choose an off-site promotion channel, your thinking must be clear and your positioning must be clear.

2. Find a suitable method to attract traffic from outside the site

After confirming the promotion channel, we need to look for high-quality resources on that channel and find the right off-site website. The promotion website that needs to be considered here also has its focus. For example, some are popular in electronic products, while some may dominate in clothing. Therefore, when looking for a suitable promotion website, don't choose blindly. It must be targeted, suitable for your own products and able to meet the requirements of the promotion platform. The following introduces several methods to attract off-site traffic, hoping to have a better understanding of sellers.

2. Social Media

In today's Internet age, social media as an off-site promotion channel still has great advantages, mainly because it covers the social platforms we often come into contact with (such as Facebook, Twitter, Quora, Slideshare, etc. In fact, the biggest advantage of these platforms is that they are basically open to the outside world and there is no so-called entry barrier.

Sellers can attract fans in various ways, such as using exciting videos, story sharing and current events. After accumulating a certain fan base, you can promote your products on the platform. At the same time, you can also attract more potential customers to your Amazon store, and you can also post Amazon product reviews on your social platforms. This not only increases the order conversion rate, but also allows more customers to be exposed to other products you sell.

3. Search Engines

Search engine promotion actually refers to the use of search engines, classified directories and other network tools with online information retrieval functions to promote websites. This promotion channel can bring a lot of traffic to Amazon's off-site promotion. For example, Google search, similarweb search, ahrefs search, these are also our common search engines. The biggest advantage of using search engines is its wide coverage, strong targeting and pay-per-performance. It greatly reduces costs and also provides comprehensive professional services.

Amazon on-site promotion is the use of Amazon's official activities or activities automatically promoted by the system. On-site promotion obtains traffic on the Amazon platform, while off-site promotion obtains traffic outside the platform. These two promotion methods can be used at the same time.