How is the pricing in Shopee Malaysia done? What factors should be considered in pricing?

The Malaysian Shopee site is considered to be one of Shopee's earlier sites. Many merchants who have just joined Shopee consider Malaysia as the first site. However, there is one thing that must be determined before opening a Malaysian site, which is how to set the price? For merchants who have no idea about pricing, you may wish to take a look.

What factors should be considered for pricing?

Profit = Revenue - Cost, Selling Price = Cost + Profit. Freight may need to be adjusted in more ways, and it is not charged according to the actual transportation cost. Hidden freight price will be added on the basis of pricing, so the final price includes cost, profit and hidden freight.

There are definitely some products in the store that are low-priced and some that are high-priced. Once a store is opened, it is not the same as just uploading the products and waiting for orders to come in. You also need to divide the products into traffic and profit according to the purchase price.

The products that attract traffic are those with lower prices. There is no profit in this type of products, and sometimes even losses. However, for the distribution type of products, attracting traffic is essential. Of course, not all of them will result in losses. Many customers will buy things in combination when they enter the store. A single purchase may result in a loss, but if several items are purchased in combination, then it is a profit.

Profit items are also indispensable in the store. If the above-mentioned traffic-generating items have a very good traffic-generating effect, then the profit source of the store will depend on the profit-generating products. Therefore, sometimes the profit items are not the best-selling items.

Most people will choose the 1688 website when looking for sources of goods in the early stage, but at the same time, many people go there because of the favorable prices. However, after a long time, some people will find that not all products are the cheapest.

The sellers on 1688 are not all manufacturers, there are also many wholesalers, so the few prices you get are not necessarily the lowest. You need to keep your eyes open, compare the prices of the same products on major platforms, and strive to get the lowest price for the products.

1688 is a website with a relatively complete supply of goods. There are rich categories of various products, and there are many low-priced products. So the prices of high-end products are naturally high. After all, the price of the product is related to the product itself.

Another way to use price advantage to guide orders is to use the combined consumption method, which is also a hard indicator. There is another hard indicator, which is how much money the purchase must meet before it can be shipped. In these cases, communicate with the buyer in time when the customer chats with you or after the order is placed, so as to avoid problems due to delayed information.

In fact, the pricing of Shopee Malaysia is ultimately related to the cost of the product. In addition to the cost of the product, shipping costs are also factors that affect pricing. If you want to set prices, you need to consider this aspect. Secondly, you can also refer to the pricing of your peers to understand the price of the product.