What are the requirements for signing up for Amazon One? How to run a store?

Amazon store transactions have always been in a gray area. In such a mixed market, there are many sellers who unfortunately encounter black-hearted service providers who specialize in deceiving people. Some merchants want to join Amazon's platform but don't know what the conditions are. So what are the registration requirements for Amazon.com?

What are the registration requirements for Amazon.com?

Amazon sellers must at least have: a professional seller account, at least five buyer feedbacks per month, and an average buyer rating of 3.5 stars. In addition, your products must also be eligible to participate in Lightning Deals. Not all sellers are eligible to participate in Prime Day Lightning Deals.

Amazon sellers must at least have: a professional seller account, at least five seller feedbacks per month, and an average seller rating of 3.5 stars.

In addition, your products must also be eligible to participate in Lightning Deals. You can see which of your products are eligible for recommendation in the Lightning Deal dashboard. If you don’t see any products here, it means that you don’t have any eligible products to participate.

For sellers with a Vendor Account, you must at least: have an average product rating of at least three stars, retail supply must be enabled, meet the predicted consumer demand threshold, must offer at least a 20% discount on the current Amazon retail store price, and must be 5% lower than the lowest price in the past 28 days.

How to run a store?

1. The current survival model of the entire Amazon. There are three main factors that determine survival: the first is traffic, the second is conversion rate, and the third is ranking. Ranking is related to traffic, which is a cycle. When you are doing Amazon, you have to see whether you are doing a vicious cycle or a virtuous cycle. If you can achieve a virtuous cycle, then your ranking will rise quickly, and your traffic will naturally increase.

2. On the Amazon platform, traffic comes in. For example, you may use some very general keywords. Your exposure will increase because the keywords you involve are very general, but your conversion rate is not high, which will result in your ranking not being very high; also, your transaction volume will not be very large. So I suggest you use some precise keywords.

3. Competitive price. On the Amazon platform, it does not mean that I can win by selling at a low price, and it does not mean that your sales volume will definitely be high if the price is low.

At present, the most important thing for everyone to do on Amazon is to be defensive. Before you do any promotion, you should first build your own defense line. The most important point of the so-called "defense" is brand protection. We need to register a trademark and also go to Amazon for record.