How to operate a store on Shopee? Practical tips

Online store operation is not only reflected in market research, but also in data analysis, brand marketing, cost management and other aspects. The same is true for cross-border business, so how does Shopee operate a store?

1. Keywords in product titles

The keywords in the product title need to be highly relevant to our products, and must be accurate in terms of style, material, content, size, etc. Currently, the platform semi-automatically captures keywords in titles. We can set one or two hot search terms in the product title, and when we search, many prompt words will appear. These words can also be added to our products to make the product titles more complete and accurate.

2. Product Categories

Product categories are also one of the main sources of traffic. We can use refined operations to give products more exposure, and products should be launched in different time periods. The platform's rules are that new products can be ranked high. Although it is only for a period of time, they still have good exposure and traffic.

3. Platform Activities

There will be activities on any platform, and Shopee is no exception. Participating in activities is also a way to obtain huge traffic, and there are basically activities every week, such as some free activities, theme activities, etc. Some official notifications will be issued in the background, and some will be issued in the investment manager group. It depends on our products and our own situation to decide which activity to participate in.

4. Fan Marketing

Because Shopee is an e-commerce platform with social attributes, sellers and buyers can follow each other. When we release new products in our own stores, fans who follow us will receive notifications of our new products. When we have enough fans, new products will be exposed for free, which greatly increases our conversion rate. We can set up discounts, coupons, points, fan discounts, etc. in the store to more effectively retain customers.

The above is the practical sharing of Shopee store operation. In addition to the above-mentioned points, operations also need to advocate the store's data, after all, data is an important basis for determining product conversion rate.