Is Lazada Singapore easy to operate? Is Lazada still easy to operate now?

Lazada has six sites, namely Vietnam, Malaysia, Singapore, Thailand, Philippines and Indonesia. Each site has its own characteristics and advantages. So is Lazada Singapore site easy to operate?

(1) First, in terms of platform traffic: From the perspective of traffic and user activity, Lazada has been recognized by local consumers in Singapore. The platform has rich categories and a product gradient that caters to consumers of all classes, with low-end, mid-end and high-end products available.

(2) First, in terms of economy: satisfying the conditions for high profits for merchants. According to statistics, Singapore’s per capita GDP in 2019 was $103,101, which means that the company has sufficient consumption capacity for high-priced products.

(3) Secondly, in terms of the market: it is mainly driven by international brands, lacks manufacturing bases and local brands, cashless payments are prevalent, and the Internet penetration rate is high (84%). Local people are able to search for information on the Internet through mobile devices and personal computers, which meets the prerequisite for online shopping, that is, Internet access rate.

Is Lazada still doing well now?

It is relatively easy to do business on Lazada now. It is not like Amazon or other third-party platforms. It is already a huge market and small sellers cannot enter because of fierce competition. However, it is also the preferred platform for e-commerce in Southeast Asia.

The most important part of e-commerce is the user's service awareness. Only by handling the details of communication with customers well can we provide customers with a better shopping experience, thereby increasing sales. Excellent operation talents can use different channels such as listings, Q&A, comments, and emails to communicate with customers in a timely and appropriate manner before and after sales, improve brand favorability, and make customers happy to recommend products to more consumers after purchasing them.

In summary, although the population base of Lazada Singapore is small, its consumption capacity is very strong and comparable to the European and American markets. Therefore, merchants who are interested can try to build a site in Singapore.