What are the requirements for participating in Amazon Black Friday?

The Double 11 event in China has already started, and most consumers are busy browsing the products they need, preparing to "buy". Some people are watching from the sidelines, while others are patiently waiting for Black Friday. So what are the conditions for participating in Amazon's Black Friday?

What are the requirements for participating in Amazon Black Friday?

The promotional display time is usually 4 hours, and some sites may exceed 4 hours. Although Black Friday is only a short and glorious 4 hours, it is enough to create a sales miracle. So sellers, why don't you start your journey in advance to prepare for this shopping event? What are the conditions for participating in Black Friday? First of all, it must be made clear that not all products can participate in the flash sale. In addition to the products that do not meet the conditions, drugs, alcohol, adult products, medicines, milk powder and medical devices are also not eligible for the flash sale.

2. Price: 20% off the lowest price in the past 30 days, and the lowest price of the year. The flash sale price must not be less than 10 USD/GBP/EUR; 2. Evaluation: The product evaluation must not be less than three stars (not less than 3.5 stars on the Japanese site);

3. Products: Products must be in "new" condition and cannot be second-hand products. Flash sales should include as many product variations as possible (such as size, color, style, etc.) to ensure that the product styles are rich and complete;

4. Logistics: Products must be delivered by FBA;

5. Activity fee: A fee of US$500 will be charged on Black Friday. The charges for each site will vary, depending on the specific circumstances of each site.

During "Black Friday", the year-end shopping festival that is most watched by cross-border online shoppers, Amazon Global Shopping will gather more than 10 million overseas value-for-money products from Amazon's four major overseas sites in the United States, the United Kingdom, Japan and Germany, including Champion, Waterpik, Philips, Elizabeth Arden, L'Oreal Paris, Grohe, Tiger, Pigeon and other international high-quality brands that are popular among Chinese consumers. On the basis of bringing synchronized promotional activities with Amazon's overseas sites, it also specially brings together multiple cross-category overseas brands to customize a series of exclusive discounts with great price and quality advantages for Chinese consumers. The number of "China Customized" limited-time discounts has doubled year-on-year.

This year, Amazon's real Black Friday theme promotion has attracted a lot of investment from merchants. In addition, in order to ensure the delivery time during Black Friday, Amazon has also cooperated with SF Express to ensure that the express delivery during Black Friday can be delivered to consumers in a timely manner.