In the private domain, in addition to service, price, etc., "content" is also an extremely important part. Good content can attract users to stay active and even increase conversions, expanding your private domain influence. If your content is completely treated as "sales advertising", it is only a matter of time before you are blocked by users. So how do you create good private domain content? The key lies in what purpose you want to achieve with this content and what effect it will produce. Only content that is lethal is meaningful to create. The following are 10 content creation techniques and strategies, including comparison, knowledge decryption, hot spots, numbers, empathy, questioning, instruction, jokes, exhortation and benefit . I hope they will be inspiring and helpful to you. 01 ContrastThe contrast method is to compare the results, processes, shapes, functions, etc. which are very different, to create contrast and contradiction and stimulate the user's curiosity.
02 Knowledge DecryptionThey usually capture common things in users' lives, but usually lack in-depth professional understanding and require certain professional knowledge to explain clearly. Every industry/product has its unknown details and secrets. Dig them out to attract users' attention. Avoid using too many professional terms to ensure that users can understand them easily.
03 HotspotIf the content theme is related to a hot topic, you should quickly embed the hot keywords into the content to arouse users’ interest and attention through the hot topics and create exposure. Make sure the ideas you provide are unique and interesting, avoid being too superficial, and develop your discussion based on the user's interests.
04 DigitalDigital creation is characterized by numbers. It attracts users' eyes and attention by listing the key points, advantages, steps or suggestions of related topics, thereby achieving exposure and conversion effects. It is usually used more in product copywriting.
05 EmpathyIt is to express the state and emotion of a certain moment through common scenes, things, stories, and festivals in daily life, so as to resonate with users, generate interaction and trust.
06 QuestioningIt is to raise questions about pain points and set solutions, that is, to ask and answer questions by yourself. In addition to being used in product copywriting, this method can also be used in user interaction. It is best if the questions are inspiring, guiding users to think deeply and encouraging them to actively participate.
07 ImperativeThe instructional style is to stimulate users to pay attention to the content and generate interactive participation by embedding clear guiding instructions in the content. It is necessary to ensure that clear guidance steps are provided to avoid confusing users.
08 JokesThe joke style is to express boring and monotonous content in a light-hearted way using humorous jokes, making people laugh and flowers bloom. Be careful to ensure that the humor is appropriate, relevant to the topic, and not offensive to the user. Of course, this requires a high level of copywriting ability, and joke-style copywriting is always welcome.
09 AdmonitionThe persuasive approach usually involves citing real cases or scenarios, pointing out potential risks or mistakes, and taking advantage of people's fear, desire to avoid losses, and curiosity to provide advice on how to avoid these mistakes.
10 Benefit TypeThe benefit type is relatively simple and direct. It needs to focus on introducing a certain product, service or method, explain its advantages and features, and emphasize how it can bring practical benefits and value to users.
Final ThoughtsThe above are 10 important tips and formulas for private domain content creation. The simplest way is to think of yourself as a user every time you finish writing content. Will you be interested in your content? Of course, these are just references to techniques. There is no best content, only more suitable content. Everything you do should keep pace with the times. You need to summarize and review the situation of each release. Practice makes perfect. Learn to practice deliberately, and the private content that best suits you will not be far away from you. |
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