What to do if Amazon products are unsalable? How to know if they are unsalable?

The sales volume of Amazon products is the top priority for merchants. Only with sales volume can the store continue to operate. If the product is unsalable, it will affect the normal operation to a great extent. Therefore, many merchants will have a headache when facing unsalable stores. What should they do?

1. Amazon products are unsalable

1. Backstage clearance. On the remaining inventory disposal page, you can view which qualified products are recommended to participate in the clearance plan based on demand and other factors.

2. Multi-channel distribution. Publish product links on other channels of Asia sales. If there are no orders on Asia, then try another channel to place orders. All you need to do is spend a little more effort.

3. In-site flash sales promotion. Assuming that the inventory products meet the flash sales conditions, clearance promotion is the most direct way to quickly clear the inventory.

4. Bundled sales. Bundle the hot-selling products with the inventory for sale. What needs to be noted here is that they cannot be randomly allocated, and there must be a certain relationship between the two products.

5. Send to social media and marketing websites for testing. You can use various foreign media, have some English operation skills and basic marketing knowledge, carefully write product promotion copywriting, and choose to hang external links on websites with good traffic foundation and better drainage effect.

6. Find someone to buy it and sell it domestically. Find someone to buy it for domestic sales and there is a large gap in domestic demand. On the premise of negotiating a good price, you can arrange for a refund.

2. How to know the situation of unsalable goods?

In the Asian backend, we can download the report of slow-moving products. Then in this report, we can see the snapshot information of the product in a certain period of time. The report content will be updated every day.

3. Factors causing the decline in sales

There are many influencing factors, analyzed from the causes and external factors:

1. Internal factors

Update: If there is a decline, you need to think about whether the page has been updated recently, such as changing the picture, modifying the description content, etc.

Decreased exposure: This mainly refers to changes in rankings. When being surpassed by others and ranking further behind, it indicates a decrease in traffic and volume.

Out of stock: If there is insufficient supply or congestion, it may lead to out of stock. Failure to replenish the stock in time will affect sales.

2. External factors

Products are copied and sold: If products are copied and sold, the traffic introduced will be snatched away, resulting in a decrease in volume.

Seasonal products: There will be peak season and off-season as the seasons change.

Receiving bad reviews: will reduce the authority, resulting in reduced traffic, and users will also be affected by the negative reviews.

There are six ways to solve the problem of unsaleable products. In fact, although unsaleable products are a problem, they are not unsolvable. The key to solving the problem is to flexibly use various channels and methods to make the products come alive, which makes them easier to sell.