Does eBay need promotion? How does eBay work?

eBay, Taobao's former rival, has no presence in the mainland market, but its overseas development is still very good, and it has many users in many countries. So, if you want to do business on eBay, do you need to promote it? This is also a question that novices often ask.

1. eBay Promotion

Of course it is necessary. No matter how large the traffic of the platform is, it is not easy to sell the products without promotion.

2. How does eBay work?

If you want to operate eBay, you need to make good use of the traffic inside and outside the site. Let's talk about it in detail below:

Traffic within the site:

1. The listing of new products will gain more traffic and exposure. According to statistics, new products are effective within 2 days. Therefore, traffic can be obtained by listing products every day, which will help improve the activity of the store.

2. Newly registered sellers. The platform supports new sellers and gives these stores more traffic. Sometimes, the platform wants to sell more products more than the store owner, so as to make more money and collect more commissions.

3. The main category of a general store will receive relatively more traffic compared to other categories.

4. Auction is one of the fastest channels for placing orders on the e-platform. Generally, the price of auction items is set relatively low. Auction can attract customers, promote ranking and store activity. If the auction effect of the same product is very good, the fixed price can be increased to obtain more profits.

5. Advertising leads to more people being able to see your products through advertising. Advertising not only increases exposure, but also provides more opportunities. Advertising fees are only required after the promoted product has gained points and has been successfully sold.

6. e's promoted can make your category appear at the top of the search page, increasing your competitive advantage. It can automatically extract information from the store listing, including the main image, price, product title, etc. If you modify the listing, this will also be automatically displayed in the ad.

7. e's promotional tools enable the promotional activities launched by sellers to be seen by more people, gain more display opportunities, and thus promote orders. Therefore, multi-purpose tools are very helpful at present.

Off-site traffic:

Common social media, such as Twitter, Facebook, Google, YouTube video promotion and other traffic channels are all ways to get new customers, so off-site promotion is actually indispensable. After all, it is sometimes difficult to achieve high sales by relying solely on customers within the site.

eBay does need promotion. Currently, promotion can be started from two aspects: on-site and off-site traffic. Both methods can help merchants to obtain new customer traffic as quickly as possible and generate new transactions. Of course, as a merchant, you also need to follow the rules of the platform, otherwise the introduced traffic will be useless.