Is there any Christmas promotion on Amazon? What is it?

As a cross-border e-commerce platform with multiple sites around the world, Amazon also occupies a certain position in the hearts of cross-border merchants. Many times, when people open a store, they first consider Amazon. If it is a real store, the merchant is also more concerned about whether there will be any promotional activities during this Christmas?

1. Amazon Christmas promotion

Of course there are, since Amazon is run by Americans, they will naturally miss the Christmas activities.

2. What is the activity?

1. Flash sale on the first day of the year. It lasts for 4 to 6 hours. It is also one of the most powerful promotional activities. The flash sale fee is $150. If it is an important day or a big event, the fee will increase, about $300 to $500. The discount requirement for participation is at least 20%.

2. 7 day, the application is the same as 1. Its registration is free, but it will charge corresponding promotion commissions according to different sites. The usual promotion commission is 150 US dollars, and during major festivals, the promotion commission will double or even higher.

3. BD (weekly flash sale). Compared with LD, it has two major advantages: 1. No flash sale fee is required. 2. Application can be made twice a month, and the duration is 14 days. In addition to being displayed on the list page and the details page, it also has an exclusive page display - today's deal. It covers two sites, one is the US site and the other is the Japanese site.

2. How do merchants prepare?

1. Before putting the product on the shelves, you should prepare it in advance to ensure that the product is put on the shelves in good condition. By November and December, you may wish to check the data every week.

Two reports to make good use of:

1) "Shelf Quality and Ranking Report" Some of the "errors" in these reports are not important, but pay special attention to products without product descriptions and pictures. If there are such problems, they should be resolved immediately, because descriptions and pictures are very important for customers' purchasing decisions - which in turn improves conversion rates.

2) Use the "Category Listing Report" to check the submitted data, including the tax code. To get this report, you need to contact the seller support department and request to open the "Category Listing Report", which is open for seven days at a time and can be updated.

2. Clean up, if you want to get a yellow car purchase, it depends on the bad reviews and return rate.

3. Manage your inventory and check it at least every two days. If you can stock up more, then stock up more. Don't forget that some items can still be sold after the shopping season.

Remember to keep as much inventory as possible until the end of February. If you find that sales are faster than expected in December, you should find a way to prepare more before December 25th to prevent shortages.

Amazon has promotional activities during Christmas, such as daily activities, 7-day activities and weekly activities. These are common activities during the promotion season. As a merchant, you can prepare in advance so that you can better respond when the event starts. After all, Christmas is a relatively large event abroad.