What is Amazon Live? What are the benefits of live streaming?

Which e-commerce merchant doesn’t know the importance of live streaming? Amazon also has live streaming. Merchants who are interested can go and learn about it. This article is for merchants who don’t understand live streaming. Let’s talk about what Amazon live streaming is.

Amazon Live, also known as Amazon Live, was launched in 2019 and is currently only available in the United States. Brands can broadcast real-time or pre-recorded videos to consumers to demonstrate the functions and usage of products.

Consumers can watch live broadcasts across devices and platforms, whether they are pre-recorded videos or real-time broadcasts. In any case, this feature can help consumers better understand the store's products, shifting from previous text and picture descriptions to more three-dimensional and intuitive videos.

What are the benefits of live streaming?

Display products in a more intuitive and three-dimensional way: Amazon sellers display products through Amazon live broadcasts, from the previous monotonous text and picture descriptions to the current video products, which can more intuitively show consumers the usage and functions of the products.

Closer distance with consumers: Whether through previously recorded videos or real-time broadcasts, it can close the distance with consumers, answer consumers' questions about the product, or demonstrate product supplies. It is no longer a unilateral text description of the product by the seller, but a more real and reliable presentation to consumers.

Who can use Amazon Live?

The Amazon Live feature currently allows brand registrants and vendors, US professional sellers registered in the Amazon Brand Registry and US sellers registered in approved Amazon stores, as well as Amazon influencers who have stores on Amazon to use the feature.

In general, Amazon Live is a live streaming service that allows sellers to easily discover their products by hosting their own live streaming on Amazon.