What categories of products on Shopee sell well? Detailed introduction

When it comes to Shopee, the first and most important thing a novice must learn is product selection. If you want to place orders quickly, you must master basic product selection skills. So, what categories of products on Shopee sell well?

In 2021, there are a total of 7 categories as key categories, namely clothing, 3C, home furnishings, shoes, mother and baby, health and beauty, and outdoor products.

1. Clothing category: All sites in the men's clothing market continued to grow. Indonesia is the largest market, and its growth rate is higher than the category level. Thailand and the Philippines sites have the fastest growth;

2. 3C category: The sales of the entire category account for 25% of the entire platform, which is a full quarter. Electronics and home appliances are the categories with the largest sales on the platform. Among them, the key markets are Indonesia, Thailand, and Taiwan. Singapore, the Philippines, and Malaysia are the fastest growing sites.

3. Home category: maintained a three-digit growth for two consecutive years. The consumer group of home category is mainly female, accounting for 65%. The key markets are: Philippines, Malaysia, Taiwan. The fastest growing sites are Singapore and Thailand.

4. Footwear: Indonesia, the Philippines, and Malaysia are the fastest growing markets. Hottest selling categories on the entire site: sandals, slippers, sneakers, flat shoes, shoe care & accessories;

5. Maternity and baby products: Indonesia, Vietnam and Taiwan are the three largest sites for maternity and baby products, and Singapore is the site with the fastest growth in maternity and baby products. Among them, Taiwan has the highest average customer unit price for maternity and baby products.

6. Health and Beauty: The health and beauty category is the second largest category on the entire platform. Indonesia, Taiwan, and Thailand are the three largest beauty sites, and Singapore has the fastest growth.

7. Outdoor sports: Surprisingly, the largest shopping group for outdoor sports is women, accounting for 60%; Taiwan and Indonesia are the largest outdoor markets, and Singapore, Malaysia and Thailand are the fastest growing sites in the outdoor category.

In summary: Singapore is the site with the highest frequency of appearance in all categories. Then 1 Singapore dollar is equal to 5 RMB. Secondly, Singapore's per capita GDP is 58,000 US dollars. The per capita GDP of mainland China is 10,000 US dollars;

There are two situations for choosing Shopee categories

One type is those who have their own source of goods, or are in the center of the source of goods, such as women's clothing in Shahe, Guangzhou, 3c in Huaqiangbei, Shenzhen, small commodities in Yiwu, etc. These students in the center of the source of goods will have more advantages (price, product style, etc.) than those in the drop shipping model.

Second, if you don’t have a source of goods around you, in this case, it is recommended to choose people who are interested in or familiar with this category to do it. For example, if you are a mother, you can choose to make maternal and child products. In addition, if you usually have pets and know more about pets, you can make some pet-related products. The source of goods is collected from Pinduoduo and 1688 and the model of dropshipping is adopted.

In general, Shopee has 7 categories of products with good sales, namely clothing, maternal and child care, health and beauty, outdoor sports, leisure and 3C. Merchants can consider selling products in one of these categories.