What is the impact of Shopee refunds on stores? How to operate Shopee?

Regardless of which platform, returns are common. There is no platform and no merchant that has never had returns. Shopee merchants must have encountered buyers' applications for returns and refunds. So what is the impact of Shopee refunds on stores?

What impact does Shopee refund have on the store?

All successfully initiated return and refund orders will be counted as uncompleted orders, which will affect the seller's account performance. Once the uncompleted order rate is too high, it will result in penalty points, and in serious cases, it will affect sales permissions.

Secondly, for orders that are refunded, you will lose part of the order amount. At the same time, if a return occurs, it may also result in return fees.

Starting from June 28, 2021, marketplace sellers in Singapore, Malaysia, Thailand, Vietnam, and the Philippines will begin using the new return and refund process.

In the new return and refund process, sellers do not need to handle return and refund requests on their own. The Shopee platform will evaluate all return and refund requests.

How to operate Shopee?

1. Product keyword optimization. Just like Taobao, keywords are the most direct display part when buyers search for related products, and high-heat search terms can attract sellers' attention; the higher the weight of the keyword, the higher the exposure of the corresponding product will be, the more customers will be attracted, the more traffic the store will get, and the conversion rate can be improved; and products with good tags will be pushed to consumers first.

2. Careful product selection. It is reported that many Shopee sellers do not ship a large number of items, but because of the large number of SKUs, they also have a large amount of inventory, which occupies a large amount of funds. However, in the process of selling, a considerable number of products cannot be sold, or even if they are sold, they do not bring profits, resulting in inventory backlogs, low capital turnover and increased costs. Therefore, for cross-border e-commerce sellers, try to choose items that are easy to handle, have low shipping costs, and can be shipped quickly, so as to reduce costs and increase overall profits through high capital turnover.

The Shopee e-commerce platform has its own rules, especially regarding returns and refunds, which will have a certain impact on the store. All Shopee merchants must abide by the relevant rules.