What does Amazon Advertising Portfolio mean and what does it do?

For Amazon merchants, it is necessary to better operate their own stores. At this time, it is very important to master some promotion skills, such as setting up advertisements. So what does Amazon advertising portfolio mean? The following is the answer for everyone.

What does Amazon Advertising Bundle mean?

Simply put, an advertising portfolio is equivalent to a folder. We can place documents of multiple topics according to our own classification needs, that is, advertising activities of unrestricted nature, such as product series, advertising types, seasonal products, etc. for management.

In addition, you can set a budget for each ad group individually and set an overall promotion budget plan for the product. You can easily get the overall cost of the ad group by downloading the bill with one click, and the expenditure of each advertising activity in the group is clear at a glance.

What is the role of Amazon advertising portfolio?

Don’t underestimate this inconspicuous advertising combination setting. It can not only help us easily manage product advertising campaigns, but also facilitate viewing advertising data.

Imagine that a store has 10 products, and each product has 4 advertising campaigns. Every time you view all the campaigns for each product, you need to search for the product first, then click, then view, then exit, and then search for another product... Repeatedly, how much more time do we spend on clicking?

Next, let’s continue to experience the highlights of the advertising combination:

1. Assist in market research to understand products that are more worthy of investment.

2. Conduct comparative testing of advertising strategies to obtain more effective advertising strategies.

3. Realize structural allocation of budget, accurately control budget, and make investment more reasonable.

4. The ad view is easy to see and the effect comparison is clearer.

5. Use the leverage of advertising combinations to move the traffic boulder.

For Amazon sellers, mastering time is equivalent to grasping traffic, and every second will bring different results. With the help of efficient advertising combinations, sellers can attack the high ground of traffic more easily, but how can we maximize the benefits of this function?

Although it is just a small function setting, the variety of advertising combinations is far more than that. We look forward to exploring the new world of advertising with more friends in the future.

On the Amazon platform, one of the operational tasks that many buyers receive almost every day is probably Amazon advertising. There is a feature in the advertising called Amazon Combination. This small feature may not be noticeable, but its role cannot be underestimated. If you haven't activated this feature yet, you can try it.

Recommended reading:

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