How to sign up for Amazon Prime Day? When to sign up?

Amazon also has its own exclusive event, called Prime Day, which was launched by Amazon in 2015. However, over the years, the event duration has been extended. So, how to sign up for Amazon Prime Day?

Usually, the main way for Amazon sellers to sign up for Prime Day promotions is to sign up for flash sales. Usually, Prime Day flash sales are recommended by the system, which means that you need to meet the platform's conditions to receive an invitation from the platform and then sign up. If you receive an invitation email, you can directly apply through the form in the email and then wait for the platform to review it.

After registering, it does not mean that you will be able to successfully register for the flash sale on Prime Day. It may also be posted for one day during Prime Week.

Products that are successfully registered for Amazon Prime Day are required to pay a listing fee. If it is a flash sale on Prime Day, a listing fee of US$500 is required; if it is published during Prime Week, a listing fee of US$300 is required.

When to register?

Amazon US

1. Prime Day submission deadline: April 29

2. Inventory arrival time at the operation center: before June 20

Amazon UK

Prime Day submission deadline: May 13

Inventory arrival time at the fulfillment center: before June 20

Sellers can use this time to quickly select products, prepare inventory, and maintain listings, waiting for Prime Day promotion submissions and other preparatory work.

Minimum requirements to participate in Amazon Prime Day:

1. Not all sellers are eligible to participate in Prime Day’s Lightning Deals. Amazon sellers must at least have: a professional seller account, at least five seller feedbacks per month, and an average seller rating of 3.5 stars.

In addition, your products must also be eligible to participate in Lightning Deals. You can see which of your products are eligible for recommendation in the Lightning Deal dashboard. If you don’t see any products here, it means that you don’t have any eligible products to participate.

2. For sellers with Vendor Accounts, you must at least have: an average product rating of at least three stars, retail supply must be enabled, meet the predicted consumer demand threshold, must offer at least a 20% discount on the current Amazon retail store price, must be 5% lower than the lowest price in the past 28 days, and must be the lowest price since the beginning of 2020.

In general, Amazon Prime Day requires registration and review through Amazon's exclusive link. If the registration is successful, the seller must send the goods to FBA in a timely manner.