Is Lazada's flash sale effective? How do I sign up?

There are many activities on the Lazada platform, such as flash sales, flash sales, etc. Different activities have different ways of playing, and the final effects are also slightly different. Some sellers are more concerned about whether the Lazada flash sale is effective?

Why participate in flash sales?

More than 60% of traffic comes from

Thousands of people, thousands of faces

What preparations are needed for a flash sale?

Put the flash sale information on the store PDP at least 1 day in advance

Send feed more than 1 day in advance

More than 1 day in advance, including continuous push of flash sale product links and vouchers to customers through CEM on the same day

Set up Seller Picks to increase exposure

Lazada flash sale registration entrance:

After logging into Lazada Seller Center, find “Promotions” – “Campaigns”.

Click Daily Sales - Flash Sales - Available Campaigns, select the flash sale you want to join, and click Join.

After the page jumps, you can see a summary of the campaign details. Pay special attention to the minimum requirements for discounts in specific product categories that Lazada points out for flash sales. Only products that meet the requirements can be registered.

After completing the event information, select the products in your store that you want to participate in the flash sale promotion, then set the price of the campaign and submit it to the platform for review.

Note a few things:

Basic noun analysis

Spend xx minus xx

How much is the discount 20% off?

As for the shipping fee, just fill in the weight and the system will automatically convert it.

The homepage decoration must be classified into new product area, hot product area, functional area or scene area, and the store design needs to be neat.

The corresponding brand must be placed on the product

After-sales service needs to have relevant service scope, and pre-sales service needs to have relevant English videos or English manuals;

The store design has daily version, promotional version, and fixed page banners.

The quantity of goods sold through flash sales is definitely limited, and some even result in losses. What we need to do through flash sales is to attract traffic, build fans, and establish a good reputation, as well as to achieve store conversions. Continuous flash sales without long-term planning are definitely not healthy flash sales.

Recommended reading:

Introduction to the Lazada store opening process, what are the advantages of opening a store?

Does Lazada require customer service when opening a store? What should customer service pay attention to?

What logistics are needed to open a Lazada store? How to use LGS logistics?