What are the consequences of a high Amazon return rate? How can we reduce the return rate?

As an Amazon merchant, what you are most concerned about is the store traffic and sales volume, but while paying attention to these, you must also pay attention to the product return rate. After all, product returns have a certain impact on the store. So what impact does a high Amazon return rate have? Next, we will explain this aspect to you.

Once the Amazon return rate is too high, it will trigger a warning from Amazon. In mild cases, the listing will be suspended, and in serious cases, the store may even be closed.

How to reduce the return rate?

1. Accurately display the product

Add as many high-quality product photos from different angles as possible to highlight the material and texture of the product. If you are selling a product in several colors, take photos of all the options and show them to buyers. In addition, it is best to use appropriate lighting and minimize the color difference between the picture and the real thing.

2. Describe the size and function of the product in detail

The most common reason for returns is the wrong size. Buyers only buy products based on pictures, so it is difficult to grasp the true size of the product. It is not enough to simply divide the product size into S, M and L. Sellers should also list the actual size of each size in the size table. Although it seems a bit troublesome, this practice will be of great help in reducing returns. Whether it is clothing, home appliances or furniture decorative accessories, the correct size information needs to be displayed.

3. Ensure product quality

The quality of a product is closely related to its return rate. Therefore, when preparing products, we should also pay attention to the quality of our products. Of course, for cross-border e-commerce, the long-distance transportation process also has more stringent requirements for product packaging. We must know that if our products are damaged, missing parts, or leaking when they reach the hands of consumers, it will lead to consumer returns. Therefore, it is very important for Amazon sellers to pay attention to the quality of our products and pay attention to our product packaging.

In addition, merchants should also pay attention to the after-sales service of goods. Providing good after-sales service and giving consumers a good shopping experience will also reduce the probability of returns. Of course, merchants should also summarize the reasons for the high return rate of stores and formulate corresponding measures to avoid the same thing from happening in future operations and increase the return rate of goods!