DHgate.com launches new product growth center

In order to enhance the buyer experience, increase repurchase rate, and encourage customers to "buy more", the platform will optimize and iterate various indicators of the product growth capability model and merchant capability rating.

Among them, the Product Growth Center mainly updates and iterates the two major items of [Product Effectiveness] and [Service Strength], and makes corresponding guidance based on the current market and platform status. Merchants can improve the competitiveness and service strength of their products by optimizing various product indicators. At the same time, there is no distinction between the B/C versions of the standards, and all products are uniformly subject to the same scoring system. For products with high-quality performance (product score ≥80 points), the platform will give priority to display in search recommendations, activity resources, etc., and give them more traffic exposure. Accounts with poor operating capabilities (store seller responsibility refund rate ≥9%) will not be allowed to participate in the scoring system, and their products will not be able to enjoy the additional traffic exposure of the Product Growth Center.

1. Scoring criteria for “Product evaluation and growth performance”

Not participating in the rating system: store seller responsibility refund rate>=9%

Ordinary item: 0<=growth points<=60

Potential product: 60<=growth points<=80

Excellent product: >=80

2. “Product Evaluation and Growth Performance” Indicator Dimension

Participation threshold: The seller’s responsible refund rate in the store dimension within the past 60 days is ≤9%. If it does not meet the standard, all products in the store will not participate in the product growth system.

3. Product Growth Center

1. Product Growth Center View Path

Merchants can enter the Growth Center in DHgate Merchant Backstage - Products - Product Growth Center, determine whether optimization is needed based on the scores of product indicators, and quickly optimize products through [Optimization Guide] and [Immediate Processing].

2. LP promotion page

Commodity Growth Center LP

The above is the latest content of the new version of the Growth Center. The platform will also continuously optimize and iterate various indicators based on market and platform conditions, and merchants can make timely adjustments based on the indicators.