What can you do with the pinned WeChat Moments?

Recently, WeChat is testing the feature of pinning friends' circles to the top, which is now open to some users. This article analyzes and summarizes why this feature needs to be updated and how we should use it, hoping to be helpful to you.

That is, you can set a certain post of your Moments to be pinned, and when users visit your Moments homepage in the future, they will see your post first.

So why do we pin WeChat Moments? What are the restrictions? What are the application scenarios? Let's talk about it together.

01 Basic introduction to pinning WeChat Moments

1. Currently, the function of pinning Moments is not available to everyone and is still in internal testing with a small number of users.

2. Not every post in Moments can be pinned. The village chief took a quick look and found that there is no pinning function for Moments in the past six months.

3. Currently, pure text and articles do not support pinning.

4. For content suitable for pinning, three, four, or six pictures with some interaction would be more appropriate.

5. The pinning function for the same content will not always exist and is currently random.

6. The pinned content in Moments does not appear on the Moments square, but on a person’s Moments. Users can only see a pinned content by clicking on a person’s avatar and entering his or her Moments.

7. The pinned Moments retains viewing permissions. People who were not allowed to view it before will not be able to see it after it is pinned.

8. There is currently no limit on the number of posts that can be pinned to the Moments, unlike general self-media accounts which can only pin 3 posts.

9. The content pinned to the Moments will be sorted by the time it was posted, not the time it was pinned.

10. The pinned content can be unpinned.

The above is what the village chief got after a simple test. Maybe WeChat will be upgraded in the future.

02 Why does WeChat want to pin Moments to the top?

According to WeChat’s style, every addition of a small function is carefully considered, so why does WeChat do it?

1. Increase understanding

There are many permissions for WeChat Moments, such as invisible, three days, one month, etc.

But after setting it up like this, if you haven’t posted to Moments for a long time, all users will see is a blank page.

The pinning function of Moments can help users to understand more easily, especially when adding WeChat friends.

2. Strengthening the individual

In fact, the entrance to [My Friends Circle] is quite deep. Users need to click on your avatar and then click on the Friends Circle to see it.

Unlike accounts like Tik Tok, by clicking on a user’s profile picture, you can directly see the account profile and pinned content.

WeChat's move also shows that WeChat seems to be interested in strengthening the IP nature of an account rather than the address book nature.

Just like when we look at a Douyin account, a video account, a Kuaishou account, etc., we can understand the user more comprehensively and strengthen our cognition.

It also helps individuals to promote themselves, just like the selected content on WeChat public accounts is pinned to the top.

03 Pinning WeChat Moments to facilitate micro-business?

When many people heard about this function, they thought it was particularly suitable for WeChat business.

I personally don’t think so, because as I just said, its pinning does not appear on the Moments Square, but on the personal Moments.

If we want to see someone’s pinned content, we have to actively click on it to see it.

Instead of the user setting it, it will appear in the Moments Square.

Therefore, this function is actually of little significance to WeChat business.

What’s more, WeChat has always been suppressing this kind of advertising behavior that floods and dominates the screen, and the same is true for Moments and WeChat Groups.

In addition, for ordinary individuals, I also think it is useless and the value it creates is minimal.

04 How to use the top function of Moments

Since WeChat Moments has such a function, we have always emphasized the need to build private domains, create private domain IPs, etc., so we can make reasonable use of it.

1. Customer service information is pinned to the top

If you have many WeChat accounts, whether you are doing group buying or selling other products, you can pin the customer service information to the top.

For example, telephone, WeChat, business introduction, WeChat group, etc., by setting six or nine pictures, it helps users understand at the first time.

2. Product information is pinned to the top

When a user adds you on WeChat for the first time, or when a user checks your WeChat Moments, you can pin your recent key products, activities, and preferential policies to the top.

3. Personal honors are pinned to the top

If you are working on your personal IP, whether it is a community, course, training, etc., you can pin your personal honor circle to the top.

Highlight your values, strengths, user reviews, honors, etc.

It is generally recommended that you only pin 3 items to the top, and each item can be set separately.

Since you want to do business on WeChat, you should make full use of the existing functions of WeChat.

Just like creating a private domain IP, WeChat avatars, nicknames, signatures, and background images are all assistants that can strengthen IP, enhance trust, and promote business, including pinning to the top of the Moments.

Author: Shili Village, WeChat public account: Shili Village (shilipxl)