What are the conditions for entering into cross-border e-commerce in Japan? Is it easy to enter into cross-border e-commerce in Japan?

Compared with domestic e-commerce, the rapid development of cross-border e-commerce in recent years has attracted more and more merchants to settle in, thinking that cross-border e-commerce has wide sales channels and can make money. So what are the conditions for entering Japanese cross-border e-commerce? Next, we will explain this aspect to you.

1. What are the conditions for entering Japan’s cross-border e-commerce market?

Let’s take Amazon Japan as an example:

1. Business license

Provide a scanned copy of the business license of a mainland China company, or a scanned copy of the business registration certificate and registration certificate of a Hong Kong company.

2. ID card

Provide a scanned copy of the ID card of the store manager (who may not be the legal representative of the company), and also provide the store manager’s phone number and email address.

3. Credit Cards

To open a store on Amazon Japan, you also need to provide a Visa dual-currency credit card. You need to provide a photo of the credit card, the credit card opening address, email, card number, credit card expiration date and cardholder name, which is used by Amazon to deduct platform fees and commissions.

4. Receiving account

You need a P card payment account and provide a scanned copy of the ID card, phone number, email address, and proof of address (credit card billing address) of the owner of the bank card that needs to be bound to the WF payment account; this is used to collect the payment transferred by Amazon every 14 days.

2. Is it good to enter the cross-border e-commerce market in Japan?

Japanese people have strong online shopping ability and rich experience. According to the survey, 83% of Japanese people shop online, and 60% of them have bought jade online. Japanese people like to buy toys, DIY products, furniture and home appliances, food, personal care products, electronic products, fashion products and other products online.

The top three e-commerce platforms in Japan are Rakuten, Amazon and Yahoo, and more than half of online retail transactions take place on these three platforms. Compared with the entry requirements of the two local platforms Rakuten and Yahoo, Amazon is more suitable for Chinese sellers to enter.

Japanese consumers pay great attention to product quality. Some product-related details, including packaging and labels, are shopping credentials. Because Japanese people have high requirements for the display form and effect of high-quality goods when purchasing goods. The frequency of returns of selected goods will be reduced. After purchasing the goods, if they are satisfied with the goods, they will make a true evaluation of the goods. This may be due to the rigorous work attitude of the Japanese, so the rate of leaving comments is very high. Moreover, Japan is very close to China, with a time difference of only 1 hour. The logistics freight from China to Japan is very cheap, and the transportation time is also very fast. Even if it is shipped by sea, it will take about a week at the fastest, which is very convenient.

In addition, the Japanese e-commerce market is very competitive with local physical stores, and currently, physical stores are better. The reason is that Japan has a long and narrow land and a densely populated population. In densely populated areas, commerce is also very developed, and there are usually dense shops, making it very convenient for people to travel and shop. The service of Japanese physical stores is also very good, and people are willing to go to physical stores to enjoy the ultimate service. Therefore, if you want to enter the Japanese e-commerce market, this is also something you need to consider.

In short, Japanese cross-border e-commerce is still very suitable for everyone to settle in, but the premise is that you must choose a good platform. A good platform and mechanism can help merchants develop rapidly, so merchants need to study the advantages and disadvantages of each platform carefully!