Why can't I change the Amazon subtitle? What's the reason?

Amazon merchants need to upload products after opening a store, which includes setting relevant information about the products. Many merchants will set the title many times. Why can't the Amazon subtitle be changed? Let's analyze the reasons below.

Why can't I change the Amazon subtitle?

If the sub-title cannot be changed, it is because you need to provide a product picture with a UPC and send it to customer service, and then they will help you modify it. Of course, some merchants have reported that title modification is restricted. This may be due to the following reasons:

1. If you modify the number too many times, it will be locked automatically.

2. Be followed, the car purchase does not belong to this store.

3. Brand name changed.

4. Other reasons.

For illegal labels, you need to make changes through these steps:

1. Check what needs to be changed.

2. Check the reasons.

3. Make adjustments to the label.

4. Wait for 2 days and mark the update on the front page.

Because changing the title is too cumbersome and time-consuming, it is recommended to be well prepared when designing the title to avoid affecting sales due to title reasons. So here are some recommended title optimization techniques for reference.

In fact, limiting modification permissions is mainly for the sake of user experience, so you should try to reduce the number of self-changes. Another thing is to reduce the number of lines and avoid the following situations:

1. The upper and lower case characters are not standardized.

2. Synonyms appear.

3. The use of prohibited words such as offensive words, prices, freight, special symbols, etc.

4. The title is too long.

Please note that after the new policy is implemented, only the following situations will be prohibited from display.

1. The number of characters including spaces exceeds 200.

2. These words that cannot appear, such as guarantee, etc.

How to run a shop?

1. The first letter of each word should be capitalized, but the first letters of some words should not be capitalized: conjunctions: and, or, for; articles: the, a, an; prepositions with less than 5 letters: in, on, over, with.

2. If you can use numbers, just use numbers.

3. Spell out the measurement results, and remember not to use symbols instead.

4. Only information related to the product itself needs to be included (promotional information, inventory quantity and other information that are not related to the product itself should be excluded as much as possible).

5. The length of the title should not be too long. It should be within the range specified by the specific category.

6. Keep it brief but include information about the product.

In fact, the reason why the Amazon title cannot be modified is mainly because you need to provide a UPC picture and then ask the customer to help modify it. Of course, if it still cannot be modified, it may be because you have modified it too many times and have been locked by the platform. Therefore, it is recommended to think clearly before modifying it.

Recommended reading:

What is the VAT fee for Amazon Europe? What is the VAT fee for Amazon Europe?

Is there any risk in helping others register for Amazon? What are the potential risks?

How much is the Vat tax deduction on Amazon Germany? What materials are required to apply for a tax number?