Is it necessary to choose a brand when selling goods on Shopee? How to operate Shopee?

Shopee is currently the largest cross-border e-commerce platform and is also a very popular e-commerce platform among Southeast Asians. For merchants who choose to do business on Shopee, distribution of goods is inevitable. So is it necessary to choose a brand when distributing goods on Shopee?

Is it necessary to choose a brand when selling goods on Shopee?

You must choose brands when distributing goods on Shopee. Although distributing goods is a very correct approach from the perspective of store management and platform officials, how to distribute goods is also a science. Distributing goods is not just randomly selecting goods and making your store look like a grocery store. If you really want to get more traffic and increase sales at the same time, you should dig deeper into a product category and create more products.

After all, Shopee is very encouraging for vertical products, but remember not to make your store look like a grocery store. This will not only make consumers feel that the store is very messy, but it will also be very troublesome for the merchants themselves to run the store.

How to run Shopee?

1. The more products in a store, the better. A store with a large variety of products will provide buyers with more choices, but most of the products that have not been sold will occupy the store display position, reducing the chances of buyers finding the target products they want to buy. In addition, the Shopee platform will regularly clean up products that have been on the shelves for more than 3 months but have never been sold. Therefore, sellers should choose products with more potential when adding new products, and clean up products that have not been sold for a long time.

2. What is the most appropriate time to upload new products every day? It is recommended to upload new products during the peak traffic hours of each site. For example, the largest number of people place orders between 20:00 and 24:00 in Taiwan and Singapore, between 13:00 and 15:00 in Thailand, between 14:00 and 16:00 in Malaysia, and between 10:00 and 12:00 in Indonesia. Uploading new products during the active buyer hours can increase the exposure of products.

3. Fans in the store to the store. Fans are an important source of natural traffic and orders for the store. In the early stage of store operation, increasing fans is a very important operation link. Sellers can actively pay attention to the popular sellers on the platform (especially similar categories) and their fans, so that the chance of being followed back is higher, which can increase the exposure of the store. At the same time, low-price promotions can also help the store attract traffic and increase the number of fans.

There are many merchants who want to open stores on Shopee, but they feel confused when choosing a site. In fact, they can choose to open stores on some sites with higher sales.