Is the ozon e-commerce platform easy to operate? Detailed answer

Amazon is not the only choice for cross-border e-commerce. Recently, OZON has been discussed a lot. It is currently the most popular e-commerce platform in Russia. This article will talk about whether Ozon e-commerce platform is easy to operate.

Founded in 1998, Ozon is currently the fourth largest e-commerce market in Europe and the only comprehensive B2C e-commerce platform in Russia. The Ozon platform has the most complete logistics facilities in the Russian e-commerce industry and provides door-to-door delivery services across eleven time zones for Russian customers. Based on the perfect infrastructure and business team, Ozon's sales in the first quarter of 2021 increased by 135% year-on-year, and Ozon will maintain rapid development in the next few years.

Ozon is one of the earliest e-commerce companies in Russia and is known as the "Amazon of Russia". The platform has over 5 million SKUs and mainly sells books, electronic products, music, movies, etc. online. It is the largest multi-category comprehensive e-commerce platform in the Russian market.

OZON's advantages:

1. Better consumer experience and high recognition

Russia's current mainstream e-commerce platforms include Ozon, AliExpress and Wildberries. Compared with AliExpress, the local brand Ozon is more popular. Although Wildberries has developed at the same level as Ozon, it mainly focuses on clothing sales and has a smaller selection. Therefore, Ozon is the only choice for general Chinese sellers.

2. Large platform traffic

In 2021, the traffic of Ozon platform has been growing steadily. In June, the number exceeded 100 million, and the latest official active sellers exceeded 16 million. Such a large amount of traffic can't help but make people salivate.

3. Comprehensive e-commerce platform with abundant choices

From electronic products to sports home furnishings, Ozon covers almost everything, which not only gives consumers more choices but also means that the sellers can sell and manage more categories.

4. Rich guidance and simple operation

Ozon is also very considerate to Chinese sellers. Its official website offers a series of business suggestions and consultations, as well as irregular courses, and even Chinese account managers to guide operations.

In general, the operation difficulty of the Onzon e-commerce platform is relatively difficult if you don't have any e-commerce business. But the prospect of Ozon is very good. As long as it is operated normally, the order effect will be very obvious.