Where is the entrance to Lazada live streaming? How to activate it?

There are many domestic users on the Lazada platform, so they are very familiar with the experience of live streaming e-commerce sales. Because domestic e-commerce platforms basically have the function of live streaming sales, they will also ask on the Lazada platform, where is the live streaming entrance of Lazada?

Where is the entrance to Lazada live streaming?

The entrance to Lazada live broadcast is on the app, and you can see it in multiple places.

How to activate?

Step 1: The seller must first register a buyer's account through the app or PC. Note that it is the buyer's account;

Step 2: Then bind the registered buyer account with the seller center of your own store, and the countries must correspond.

After the binding is successful, the "Laz-Live" icon will appear on the account page. Click it to submit a 1-minute trial broadcast. The seller can introduce the product and the host, and then submit it to the platform for review.

After the review is passed, click "Start Live Now" to start the live broadcast, but there are no buyers watching. It is recommended to use the live broadcast test first to see how it works; or click "create foreshow" to create a live broadcast preview. It is recommended to create it 2 days in advance, which can bring more recommendations and traffic.

Why did the Lazada live streaming test get interrupted?

This may be because the Lazada server is overseas, and the seller’s live broadcast is in China, so it may be interrupted due to network signal problems.

It is recommended that sellers reserve some bandwidth, 20% is recommended, to ensure that the upstream speed of broadband traffic is above 100m during live broadcast. When testing, check the network speed to ensure that your upstream connection speed is sufficient to meet the bit rate requirements for transmitting live video streams. It is recommended to adopt the mode of primary bandwidth + backup bandwidth.

Why is there no sound in Lazada live streaming?

First, it is recommended that sellers check whether there is a problem with their own network. They can restart it and then reconnect. If there is sound at the beginning of the live broadcast, but suddenly there is no sound during the live broadcast, it may be a problem with the user. It is recommended that they re-enter the network.

It is recommended that anchors check and test the network, microphone and other equipment before starting the live broadcast, otherwise the live broadcast will be greatly affected.

That’s all I have to say about Lazada live streaming. However, there are still many things you need to pay attention to before, during, and after the live streaming. You can also learn more about LAZADA, or check out some live streaming rooms with better performance, and then adjust them according to your own products. This way, the live streaming can bring you greater results. Try it now.

The live streaming entrance on the Lazada platform is mainly on the app side. You can see the merchants and viewers of the live streaming on the app homepage. If the merchant needs to live stream, he or she must go to the backend to enable the live streaming permission. To enable the live streaming permission, certain conditions must be met before the application can be approved.

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