How to read Amazon's natural search terms? How to distinguish between advertising traffic and natural traffic?

Needless to say, all Amazon merchants know about traffic. A new store must have mainly internal traffic, which is divided into advertising search traffic and natural search traffic. So how do you view Amazon's natural search terms? The following content will answer your questions.

How to view Amazon’s natural search terms?

1. Open the backend homepage.

2. Find the data report at the top of the menu at the top of the background and click on the business report.

3. There is a business report option in the left menu bar. Next, we click to select the sales and visits option of the sub-product details page.

4. Ability to see the number of buyer visits within a period of time.

5. The default is usually 30 days, and the time range can be adjusted above.

Note: The default period is 30 days, and only data before the day before yesterday can be seen.

One thing that everyone knows is that the traffic and sales conversion rate of the homepage can reach 70%. The products on the second page and countless pages thereafter will not share the remaining 30% of the traffic. In fact, seller friends can pay attention to the secondary calculation of the platform. For example, after we enter a keyword, assuming that the data displayed on the first page is 10,000, by the sixth or seventh page, this data will be magnified.

How to distinguish between advertising traffic and natural traffic?

For example, if you run in-site advertising for a period of time, there will be an advertising report in the background where you can view statistics and count your traffic data.

When you are working on off-site, for example, if you usually have about 50 traffic on your site, and you can reach 100 traffic per day with off-site, you can roughly estimate how many traffic comes from outside your site. It is impossible to get the exact number because Amazon does not provide an interface. For independent sites, you can use tools for analysis.

In most cases, new stores still rely on advertising to obtain search traffic in the early stage. The ranking of Amazon's natural search results is mainly based on clicks and sales, but for new stores or new products, if the clicks and sales are not high, the ranking will not be at the top, so the advertising traffic is generally greater than Amazon's natural traffic.

There are actually two major traffic types on the Amazon platform: one is Amazon internal traffic, and the other is external traffic. The larger the traffic, the lower the advertising costs we need to spend, and the more profit we will get.

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