Is it better to have a lower price on Amazon? Can prices be adjusted at will?

The product pricing strategy on Amazon's cross-border e-commerce platform is very complex and changeable, and is affected by many factors. So some seller friends must be very curious about one question: is the lower the price on Amazon, the better?

1. Are lower prices on Amazon better?

uncertain

Generally speaking, Amazon sellers lowering prices may help increase sales and rankings in the following situations:

1. Your product is new or does not have many reviews, so you need to use low prices to attract customers to try it and leave reviews.

2. Your product is a generic or highly homogeneous commodity without much differentiation advantage, and you need to attack your competitors through low prices.

3. Your product is seasonal or a short-term promotional item, and you need to grab market share by offering low prices.

4. Your product is a clearance or obsolete item and needs to be cleared out at a low price.

2. Can Amazon prices be adjusted at will?

Can't

Amazon's cross-border e-commerce platform has some basic requirements and restrictions on sellers' prices, mainly to protect the interests of consumers and maintain Amazon's brand image. The following are some of Amazon's pricing rules:

1. You must comply with all applicable laws and regulations, including antitrust laws, anti-unfair competition laws, and consumer protection laws.

2. You cannot set different prices for the same product on different channels or platforms, that is, you cannot sell it more expensive or cheaper on Amazon than elsewhere.

3. You cannot set different prices for the same product at different times or regions. That is, you cannot adjust prices arbitrarily based on factors such as seasons, holidays, inventory, demand, etc.

4. You cannot set unreasonably high or low prices for the same product, that is, you cannot over-exploit consumers or dump products.

5. You cannot set false or misleading prices for the same product, that is, you cannot intentionally or unintentionally display incorrect original price, discount, savings and other information.

6. You cannot set discriminatory or unfair prices for the same product, that is, you cannot give different prices or discounts based on the consumer’s identity, attributes, behavior, etc.

Amazon product pricing is not a simple choice of automatic or manual, but to find a balance based on factors such as product characteristics, market environment, competitors, customer needs, etc. to achieve the best sales results.

Recommended reading:

How does Amazon launch a new product? How does it do it?

How to promote after listing on Amazon? What are the methods?

How to deal with products that failed to be promoted during the Amazon new product period? How to make them popular?