What are the rules for scoring product information on DHgate? What does it include?

In order to improve the quality of product information maintained by sellers, and at the same time improve the product page's ability to attract traffic on Google and the site, as well as the buyer's shopping experience and the seller's upload experience, the platform will increase the quality control of product information content. Currently, the product information quality scoring rules are being adjusted. The details are as follows.

1. Product Title

The core word position check in the product title is changed from the first 65 characters to the first 8 words to calculate the product title quality score. If the core word is not in the first 8 words, the product title quality score will be lowered;

2. Product image quality score

The scoring factors of product image quality score include "quantity" and "quality". This time, the scoring weight of image quality score will be increased, and the scoring weight of image quantity score will be reduced, which will lead to changes in the calculation of product image scores; that is, if the image quality is relatively poor, the overall image score may be worse than the current level, and if the image itself is of high quality, the image quality score will be better;

3. Product Detailed Description

The score of the detailed product description is calculated based on the length of the long description information. This adjustment slightly lowers the character length requirement in the scoring rules of the detailed product description. The purpose of lowering the requirement for the number of characters is to allow sellers to write higher-quality long description content, rather than adding some product-irrelevant content just to make up the word count.

The above content will be implemented from September 5, 2022. The information quality grading of uploaded products will change. Sellers can adjust and optimize according to the above rules. Newly uploaded products will follow this new rule.