Will slow-selling products on Amazon affect traffic? How to optimize?

After we open a store on Amazon, we need to launch new products. In the process of operating the store, we may encounter various problems, such as sudden discontinuation of product sales, slow-selling products, etc. So will slow-selling products on Amazon affect traffic?

Will slow-selling products on Amazon affect traffic?

1. Reduce search weight. After a new product is launched, Taobao will give it a certain amount of traffic. If the sales volume is less than 2 within 2 months of launch, it will be classified as a slow-moving product in the seller's business report. Taobao will no longer give it search weight, and it will be difficult to find this product even if you search through all the keywords in the product's title.

2. Affect the store's sales rate. If there are many products in the store and most of them are unsalable, it will be difficult to drive the overall sales of the store even if there are one or two hot-selling products to support it.

3. Inventory backlog risk. Many sellers will face the risk of inventory backlog, but if the sales in the store are good, the inventory backlog risk coefficient will not be very high. Once the product has not generated sales for a long time, the Taobao system will no longer provide search traffic, the sales situation will become worse, and the inventory backlog risk coefficient will increase exponentially.

How to optimize?

1. Increase the SKU of slow-moving products. This requires increasing the SKU of slow-moving products for the same category and price, because the hot-selling products can definitely bring them dynamic sales, and this method can also be used to test the competitiveness of the product.

2. Matching sales with hot-selling products. If a store has hot-selling products, it may be a good idea to match them with these slow-selling products and lower the price appropriately. This can also promote sales and attract some consumers to buy. On the one hand, it can improve the conversion rate of hot-selling products, and on the other hand, it can effectively test the competitiveness of this slow-selling product.

3. Increase exposure opportunities for slow-moving products. Slow-moving products are not very popular products, or they have low exposure, which leads to poor sales. You can use various methods to increase product exposure.

The main impact of slow-selling products on Amazon is that it cannot stabilize customer flow. If you are currently selling slow-selling products, it may cause the loss of your original customers. If you want to obtain stable customer flow in the future, you must not have meaningless slow-selling products.