How is Wish promoted? Platform push rules

As a global cross-border e-commerce platform, Wish has continued to grow in popularity and user scale in the market. So, how does Wish promote itself? This article will introduce you to Wish's promotion methods and related rules in detail.

1. How is Wish promoted?

Wish advertising: As a common promotion method, Wish increases brand exposure and user acquisition by advertising in various channels. For example, it purchases advertising space on social media, search engines and other platforms, and delivers product and promotion information to potential users.

Cooperative promotion: Wish cooperates with many social media, bloggers, KOLs, etc. to promote through their influence and fan groups. These partners will post content about Wish on their own social platforms, or produce related videos, articles, etc., to attract their fans and convert them into Wish users.

Offline activities: In addition to online promotion, Wish also promotes its brand and products in some offline activities. For example, it sets up booths in some international trade fairs, fashion exhibitions and other activities to show visitors the characteristics and advantages of Wish, so as to attract more merchants and consumers to join the platform.

Personalized push notifications: Wish also uses user portraits and data analysis to achieve personalized push notifications. Based on users’ browsing history, purchase history, preferences, and other information, relevant products and promotions are recommended to them. This can improve user experience and increase conversion rates.

2. Wish Platform Push Rules

Compliance with the law: Wish requires merchants to comply with relevant laws and regulations and platform regulations when promoting products, and not to publish false propaganda or infringe on the rights of others. At the same time, the content of the promotion must comply with ethical standards and abide by the principle of integrity.

Product quality and service: In order to ensure the user's shopping experience, Wish has certain requirements for the product quality and service of merchants. Merchants need to ensure that the quality of the goods sold is consistent with the description, and handle returns and after-sales issues in a timely manner.

User reviews and feedback: Wish encourages users to review and provide feedback on the products they purchase. These reviews and feedback will directly affect the merchant's reputation and ranking. Therefore, merchants need to pay attention to user reviews and take active measures to solve problems and improve user satisfaction.

Wish promotes its products through advertising, cooperative promotion, offline activities, etc., to increase brand exposure and user acquisition. At the same time, it implements precise push strategies through personalized push and data analysis.