How does shopfiy operate? What are the steps?

There are many merchants doing independent cross-border e-commerce on the Shopify platform. There are still many differences between independent cross-border e-commerce and traditional cross-border e-commerce. Some merchants don’t know how to operate and promote their stores after opening them on Shopify. Let me teach you below.

How does Shopify operate?

1. Select store settings

Building a website with Shopify is equivalent to the seller creating a new website by himself. Unlike 2C platforms, products can be directly listed.

It is very important for Shopify sellers to first choose a template for the store, as well as some functions and tools of the store, before they can set up the store.

For example, for shipping costs, Shopify has a “real time carrier shipping” tool that can help sellers automatically calculate product shipping costs; the payment method can be selected from Shopify POS, which synchronizes the Shopify account online and matches it with the inventory.

2. Identify your target audience

Although it is an independent website, Shopify sellers still need to find the right target group. Knowing what customers like can also help find higher-quality buyers.

The most important thing to find the target audience is to choose the right products, because after knowing their needs, only when their needs are met, your products can be sold, otherwise no matter how much you promote it, it will be useless.

In addition to promoting according to the target group, we also need to know how to collect buyers' email addresses, and then send relevant content in a targeted manner to stimulate consumption and increase store sales.

3. Buyer preferential policies

Shopify sellers can set up promotions to increase store sales. You can create promotions through Shopify's "Bulk Discounts" and then send the generated discount codes to buyers.

Or you can create gift cards. These methods can stimulate buyers to consume and are very helpful in improving store conversions.

4. Off-site traffic diversion

Because Shopify has no internal traffic, it is up to the sellers themselves to generate off-site traffic.

For example, on social platforms such as Facebook, Twitter, and Instagram, you can attract traffic by placing advertisements; Facebook ads, in particular, are a good helper for Shopify sellers to promote their products.

There are also important ways to attract traffic to Shopify, such as celebrity promotion and search engines. Everyone should also choose the appropriate promotion method according to their own situation, which can bring better results.

Through analysis, we know how to operate Shopify. It is necessary to choose store settings, identify the target population, seller preferential policies and off-site traffic, and carry out off-site promotion and traffic diversion for the store.

As a cross-border e-commerce company with an independent station model, Shopify requires merchants to promote their products outside the site themselves. Since the site itself will not attract traffic, merchants can place advertisements on mainstream social platforms in the local market, and then they need to control the supply of products and accumulate fans.

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