What is the relationship between Amazon's three types of advertising? What are they?

We also need to place advertisements when operating Amazon stores, and there are many forms of advertisements. Maybe those who have just entered the industry have no concept of advertisements. Do you know the relationship between the three types of Amazon advertisements? The following is the answer for you.

What is the relationship between Amazon’s three types of advertising?

Amazon currently has three advertising formats:

Sponsored Products

Headline Search Ads

Product Display Ads

1. Sponsored Products (SP)

This type of advertising is based on keywords and uses a bidding method. The ranking of the ad space is determined by the bidding price and keyword performance, and the fee is charged by click. The "performance" of a keyword refers to the final conversion of buyers after entering the listing through this keyword. This is the first determining factor of the ad search ranking, and its weight is higher than the bidding price. If the conversion effect of the keyword is not good, the ad space will not be ranked at the top even if the bid is high. (The products marked with Sponsored on the computer search results page and product details page are paid product ads)

2. Headline Search Ads (HSA)

HSA is a high-exposure display method based on Amazon search, which combines pictures and texts and is displayed before other search results. It is suitable for brand owners. When using HSA to attract traffic, the keywords and pages must be matched as much as possible.

3. Product Display Ads (PDA)

PDA is only available to VC and VE sellers. It has more display areas than paid product ads and title search ads. It can be displayed on the side and bottom of the product detail page, on the buyer review page, on websites outside Amazon, and on the top of the discount information page. Sometimes it can also appear on competitors' product detail pages.

Although Amazon has a lot of resources available to help you get started, running a successful advertising campaign requires a lot of time and rich knowledge and experience. Sellers still need to have a certain understanding of advertising before launching advertising to avoid adding unnecessary operating costs.

Amazon is a fair and just platform. All merchants on Amazon can fairly enjoy the traffic distribution of Amazon stores, but appropriate advertising plays a vital role in increasing your sales.

Well, this is the end of the introduction to the relationship between the three types of Amazon advertising. All Amazon merchants should know that there are certain operational skills for Amazon promotion, and using some advertising methods is also a good choice.

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