What to do if Amazon's order volume suddenly drops? How to remedy it?

Now, after opening a store on Amazon, everyone is very concerned about the order volume of their store. If the order volume of everyone suddenly declines, everyone will definitely be worried. So what should we do if the order volume of Amazon suddenly declines?

What to do if Amazon orders suddenly drop?

1. Reduced product exposure

Reduced product exposure will lead to lower rankings, serious traffic loss, and naturally fewer orders.

The reason for the decrease in traffic is closely related to keywords. Sellers can optimize keywords and increase their natural rankings, so that they can have more traffic and more orders.

2. More negative reviews

Customers usually read reviews before buying a product. If the number of negative reviews for a product increases, it will seriously affect the conversion rate. In addition, the increase in negative reviews will also affect the weight and lower the ranking.

If the number of negative reviews increases, the seller should first look at what the customers are concerned about, whether it is a product quality issue, a product usage issue, etc., and analyze the problem to find a solution.

3. Optimize your listings frequently

In the daily operation of Amazon, optimizing listings is an essential task, but many sellers will frequently optimize listings. In fact, this practice is wrong and will affect the sales of products.

Because sellers optimize listings multiple times, it will disrupt the stability of the listing, and the weight will decrease, thus lowering the ranking. Therefore, sellers should not optimize listings frequently, especially when the product is in a stable period. Do not change the listing frequently unless there are special circumstances.

4. Being copied

As we all know, Amazon has a system of follow-selling. If a seller is maliciously followed, the golden shopping cart will be lost. Because most Amazon customers complete transactions through the Buy Box, once the golden shopping cart is lost, the order will drop sharply.

Therefore, sellers should register their brands as early as possible. If sellers with registered brands complain about copycats, Amazon will strictly handle the copycats, remove their products from the shelves, and in serious cases, close the copycats’ stores.

If the volume of Amazon orders suddenly drops, you can refer to the above methods to save it. In short, you first need to find the cause. Only after finding the cause can you find a solution, and you can solve the order problem as soon as possible.

Recommended reading:

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